This build-your-own fast casual’s growth has been concentrated in the Southeast (close to its home-base) with a menu that skews to the Southwest. Barberitos is competing in the same space as larger players such as Qdoba, Chipotle and Moe’s Southwest Grill, offering scratch-made items such as burritos, quesadillas, fajitas and bowls. Featured proteins include chicken, grass-fed beef, ground turkey and organic tofu.

LocationAthens, Ga.
2014 Systemwide Sales ($000)$27,900,000*
YOY Sales Change16.7%
2014 U.S. Units39
YOY Unit Change11.4%
2014 Average Unit Volume ($000)$755,000*
Future 50 Year2015
FranchisingYes
*Technomic estimate

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