This build-your-own fast casual’s growth has been concentrated in the Southeast (close to its home-base) with a menu that skews to the Southwest. Barberitos is competing in the same space as larger players such as Qdoba, Chipotle and Moe’s Southwest Grill, offering scratch-made items such as burritos, quesadillas, fajitas and bowls. Featured proteins include chicken, grass-fed beef, ground turkey and organic tofu.
|2014 Systemwide Sales||$27,900,000*|
|% Change in Sales||16.7%|
|2014 U.S. Units||39|
|% Change in Units||11.4%|
|2014 Average Unit Volume||$755,000*|
|% Change in AUV||2.7%|
|Future 50 Year||2015|