Breakfast tacos, along with the expected breakfast-lunch fare—French toast, create-your-own omelets, burgers, sandwiches and salads—make up the menu at this emerging chain. Jimmy’s Egg competes in the family-dining space with players such as IHOP, Denny’s and Waffle House, but is exceeding those more established chains in sales growth as it concentrates its expansion in Texas, Oklahoma, Missouri and the surrounding states. A recent promotion featured lighter items.

LocationEdmond, Okla.
2014 Systemwide Sales$27,900,000
% Change in Sales14.6%
2014 U.S. Units40
% Change in Units11.1%
2014 Average Unit Volume$741,000
% Change in AUV5.6%
Future 50 Year2015
FranchisingYes