The focal point at this rock-and-roll-inspired restaurant is a giant brick exhibition oven designated for cooking signature wood-fired pizzas that anchor its menu. In some locales, the casual-dining concept is called Rock Wood Fired Pizza & Spirits, though all locations serve alcohol in addition to the pub-style fare. Most units are located in the Northwest and Colorado, and The Rock has plans to develop 20 more stores by 2020, according to its website.
|2014 Systemwide Sales||$47,000,000*|
|% Change in Sales||15.2%|
|2014 U.S. Units||21|
|% Change in Units||23.5%|
|2014 Average Unit Volume||$2,500,000*|
|% Change in AUV||0.0%|
|Future 50 Year||2015|