Located near college towns, the quick-service pizza chain targets younger consumers, especially millennials, in its marketing, reliance on social media and eclectic menu items such as mac-and-cheese pizza. To compete with national brands such as Pizza Hut and Domino’s that have made big investments in tech, Toppers plans to roll out a new ordering system this year—especially as online ordering becomes increasingly popular among its consumers. While the chain doesn’t have an app yet, it’s in the works. But the first goal is to create a site that’s responsive to various mobile devices.
|2014 Systemwide Sales||$48,800,000|
|% Change in Sales||20.3%|
|2014 U.S. Units||67|
|% Change in Units||31.4%|
|2014 Average Unit Volume||$829,000|
|% Change in AUV||2.6%|
|Future 50 Year||2015|