As its name suggests, Zoup! offers a rotating roster of 200 proprietary soups. But to keep up in the competitive fast-casual segment, the menu has expanded to include salads and sandwiches. Ahead of the broth trend the chain in 2013 started selling veggie and chicken broth at retail for consumers to use in their own recipes. Zoup! launched in 1998 and has gradually expanded beyond its Michigan roots, most recently opening a store in Columbus, Ohio in March.
|2014 Systemwide Sales||$46,300,000*|
|% Change in Sales||16.9%|
|2014 U.S. Units||63|
|% Change in Units||14.5%|
|2014 Average Unit Volume||$785,000*|
|% Change in AUV||0.0%|
|Future 50 Year||2015|