Most units of the urban burger chain feature a warehouse-style design with exposed ductwork and large windows. But the chain launched a new prototype in Manhattan in November that resembles a butcher shop, with decorative meat hooks and a window where guests can sit. To court off-peak crowds, it offers both happy hours and lunch boxes—sliders or tacos with chips for a set price. While most of 5 Napkin Burger’s restaurants are in its home state, it’s eyeing expansion into New Jersey and other East Coast locations.

2015 Systemwide Sales$25,200,000*
% Change in Sales4.6%
2015 U.S. Units6
% Change in Units20.0%
2015 Average Unit Volume$4,580,000*
% Change in AUV-5.0%
Future 50 Year2016
FranchisingNo