Most units of the urban burger chain feature a warehouse-style design with exposed ductwork and large windows. But the chain launched a new prototype in Manhattan in November that resembles a butcher shop, with decorative meat hooks and a window where guests can sit. To court off-peak crowds, it offers both happy hours and lunch boxes—sliders or tacos with chips for a set price. While most of 5 Napkin Burger’s restaurants are in its home state, it’s eyeing expansion into New Jersey and other East Coast locations.

2015 Systemwide Sales ($000)$25,200,000*
YOY Sales Change4.6%
2015 U.S. Units6
YOY Unit Change20.0%
2015 Average Unit Volume ($000)$4,580,000*
Future 50 Year2016
FranchisingNo
*Technomic estimate

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