Most units of the urban burger chain feature a warehouse-style design with exposed ductwork and large windows. But the chain launched a new prototype in Manhattan in November that resembles a butcher shop, with decorative meat hooks and a window where guests can sit. To court off-peak crowds, it offers both happy hours and lunch boxes—sliders or tacos with chips for a set price. While most of 5 Napkin Burger’s restaurants are in its home state, it’s eyeing expansion into New Jersey and other East Coast locations.
|2015 Systemwide Sales||$25,200,000*|
|% Change in Sales||4.6%|
|2015 U.S. Units||6|
|% Change in Units||20.0%|
|2015 Average Unit Volume||$4,580,000*|
|% Change in AUV||-5.0%|
|Future 50 Year||2016|