In a midscale market that’s hot and cold, this breakfast-and-lunch-only concept in the Midwest has continued to expand with new restaurants. In fact, it hit the 50-unit milestone this April with a Missouri store showcasing an open-kitchen design. To stay attuned to its customers, the chain is active in responding to social media posts and holds contests via Facebook.

LocationEdmond, Okla.
2015 Systemwide Sales ($000)$33,225,000
YOY Sales Change18.9%
2015 U.S. Units46
YOY Unit Change15.0%
2015 Average Unit Volume ($000)$788,000
Future 50 Year2016
FranchisingYes
*Technomic estimate

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