To give diners the option to fully customize their dessert, Sub Zero lets guests pick their own type of milk, flavors and mix-ins before ice cream is frozen before their eyes, using liquid nitrogen poured from steel tanks. Going beyond the spectacle of to-order freezing, the chain rolled out a new mobile app in November that includes both online ordering and access to coupons.
|2015 Systemwide Sales||$29,600,000*|
|% Change in Sales||22.3%|
|2015 U.S. Units||45|
|% Change in Units||32.4%|
|2015 Average Unit Volume||$750,000*|
|% Change in AUV||-0.7%|
|Future 50 Year||2016|