To give diners the option to fully customize their dessert, Sub Zero lets guests pick their own type of milk, flavors and mix-ins before ice cream is frozen before their eyes, using liquid nitrogen poured from steel tanks. Going beyond the spectacle of to-order freezing, the chain rolled out a new mobile app in November that includes both online ordering and access to coupons.

LocationProvo, Utah
2015 Systemwide Sales ($000)$29,600,000*
YOY Sales Change22.3%
2015 U.S. Units45
YOY Unit Change32.4%
2015 Average Unit Volume ($000)$750,000*
Future 50 Year2016
FranchisingYes
*Technomic estimate

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