One way the restaurant chain is fueling growth outside of the Southeast is by investing in talent. By this summer, Tupelo Honey Café plans to increase starting pay for its more than 1,000 employees from $10 to $11 per hour, and to offer a benefits package. “Cultivating an environment where team members are valued, respected and inspired translates to our customers and supports our commitment to a positive guest experience,” said Caroline Skinner, VP of human resources.

LocationAsheville, N.C.
2015 Systemwide Sales$40,500,000*
% Change in Sales28.2%
2015 U.S. Units11
% Change in Units22.2%
2015 Average Unit Volume$4,100,000*
% Change in AUV2.5%
Future 50 Year2016
FranchisingNo