Its tagline, “Food with roots,” reinforces B.Good’s ethos of local sourcing, farmer partnerships and sustainability. Although it’s positioned as a better-burger concept, the fast casual’s menu extends far beyond, offering a changing roster of seasonal salads and a large selection of kale and grain bowls. B.Good originated in Boston and began franchising in 2013; its 53 locations are now spread across 12 states as well as Canada, Germany and Switzerland.
| 2017 Systemwide Sales ($000,000) | $50* |
|---|---|
| YOY Sales Change | 38.9% |
| 2017 U.S. Units | 53 |
| YOY Unit Change | 32.5% |
| 2017 Average Unit Volume ($000) | $1,100* |
| Future 50 Year | 2018 |
| Franchising | Yes |
*Technomic estimate
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