HopCat is proof that casual dining still has plenty of potential, though don’t suggest it’s in the same class as the big casual-dining brands. The concept takes pride in being an anti-chain chain, with designs specific to each location. Ditto for the 100-plus selection of beers in each store, curated by that location’s full-time beer program manager. Attitude abounds, as evidenced by the name given to its signature fries selections: Crack Fries (spiced with cracked black pepper), Vladimir Poutine and Sloppy Crack Fries (topped with sloppy Joe).
| Location | Grand Rapids, Mich. |
|---|---|
| 2017 Systemwide Sales ($000,000) | $48* |
| YOY Sales Change | 48.9% |
| 2017 U.S. Units | 16 |
| YOY Unit Change | 23.1% |
| 2017 Average Unit Volume ($000) | $3,400* |
| Future 50 Year | 2018 |
| Franchising | No |
*Technomic estimate
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