The Tech Bytes newsletter, written and edited by the staff of Restaurant Business, throws a spotlight on technology trends and capabilities that should interest every operator, from the hardcore computer geek to the chef-owner who thinks apps are something you serve in small plates. Our coverage will be presented so the whole crosscut of the industry can understand. For the record: Our definition of technology is an expansive one, extending from hard- and software to social media, texting and the mobile phenomenon.
The Federal Reserve issued its latest economic checkup...
Restaurants generating the biggest swing in social media sentiment this week. View More
|Brands||Trend||+ Sentiment||- Sentiment||SP Score|
|Dairy Queen||↓ -8%||62%||38%||27|
|Del Frisco's||↓ -3%||84%||16%||62|
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Last Updated on 12-2-2013
Reputation Tracker is a partnership between Restaurant Business and newBrandAnalytics, a provider of insights into current and future restaurant customer behavior, as reflected in brand-specific social media comments. newBrandAnalytics gathers comments on restaurant brands from virtually all social media, as well as blogs, and analyzes the data to gauge how the volumes of positive and negative comments have changed from a week earlier. A proprietary capability enables nBA to calculate a Social Promoter Score, or how likely consumers are to revisit a concept or recommend it to others.
As a Restaurant Business reader, you get free access to a world of social media best practices found on the newBrandAnalytics daily blog. Knowing where you stack up and why empowers your front lines to take action on the powerful guest feedback contained in social media.
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