RICHMOND, BC (Sept. 15)—Gordon Food Service is setting out to present a more unified front in its Canadian marketplace. The company is in the process of converting all of its Canadian broadline businesses, including Bridge Brand, Distal, Neptune and M&S Foodservice, to the common name of GFS Canada.
The company says the move is one initiative of many to fulfill GFS Canada’s commitment to provide its customers with a consistent and fully-integrated service experience across the organization and country. In making the announcement, GFS Canada president Frank Geier noted, “The Gordon name represents high values and excellence in the foodservice industry. Our team members are very excited to carry out this heritage throughout all of our Canadian divisions. In addition to this name change, we are working on a variety of other initiatives to optimize our business processes and leverage our expertise and supply chain capabilities from coast to coast.”
This conversion for the eight business units across Canada includes new building signage, fleet decals and computer systems. The transition is expected to be completed before the end of September.
Gordon, the fourth-largest foodservice distributor in North America, and the largest family-owned company in the industry, entered the Canadian market in 1994 with the purchase of Maple Leaf Foodservice in Ontario and Quebec. Since 1994, GFS Canada has acquired many of the finest regional distributors across the country and has developed into one of the largest foodservice providers in Canada. GFS Canada also has a significant network of strategic alliance partners in several value added categories. These include Fresh Start Foods, Albion Fisheries, Intercity Packers, Trimen Foodservice Equipment, J.G. Rive-Sud Fruits et Légumes, Markon Cooperative and Montcalm Meats.