The founder of the regional Greene Turtle full-service chain is opening a burger concept that blurs the line between casual dining and the fast-casual sector.
UrBurgers will feature build-your-own burgers, specialty sandwiches, beer, wine and spiked milkshakes, according to a report in the Baltimore Sun.
One of the venture’s signatures, according to a posting on the paper’s website, will be the availability of different service modes. Patrons in a hurry will be offered the counter service commonly found in the fast-casual burger market, while guests looking for a more leisurely visit could sit at a table and be served by a waiter or waitress.
The blog post by Sun reporter Sarah Meehan says burger prices will start at $6.99. Meatless and poultry versions will be included on the burger roster.
The concept is the new brainchild of Mike Sanford, who sold a controlling interest in Greene Turtle last fall to the private-equity firm Stone-Goff Partners.
The UrBurger prototype will occupy the site of a former Friendly’s family restaurant in Edgewater, Md.