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Staff is standing by to help customers use the Build Your Own Burger iPad.
Photograph by Sam Gangwer, The Orange County Register
On-screen menus allow customers to choose from a wide range of toppings, such as lettuce, tomato, red onion and guacamole.
Photograph by Dominique Zamora, Foodbeast
A final confirmation screen breaks down the burger selections, as well as gives the calorie count and price.
The high-end technology led McDonald's to revamp its interior to match.
Even the tray liners encourage guests to build their own burger.
Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.
The remodeled NYC location gives guests a chance to sample and provide feedback on new menu items before they roll out systemwide.
The vegetarian fast-food chain emerged from Chapter 11 bankruptcy protection after just a few months with plans to grow to 60 locations around New England within five years.
Macroeconomic challenges and corporate missteps have landed a number of companies in financial crisis this year.