The Hale Group and SAP Join Trade Promotion Seminar

The TPM Masters Forum, led by Foodservice University, known for its e-learning and sales productivity tools, is an extension of the successful Foodservice University TPM FORUM webinar series. Answers Systems Inc., a technology solutions provider to the foodservice industry, is the primary underwriter for both events.

The conference will be held February 6-8. 2008, at the Innisbrook Resort & Golf Club in Palm Harbor, FL.

Chris Wiesen, consumer products industry principal for SAP, will be addressing current methods for benchmarking trade promotion management performance. Wiesen will detail key performance indicators and how companies measure up regarding trade spending practices in 2007.

Bill Mason, managing director for The Hale Group, will be presenting growth strategies for the emerging new era of foodservice. The presentation is based on the Hale Group


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