Hispanic Food and Beverages Sales to Increase $2.7 Billion by 2011

The Hispanic population, currently the largest U.S. minority group with 44.3 million individuals, is expected to occupy 15.5% of the total U.S. population by 2010. Hispanic shoppers spend nearly 25% more than other groups on food consumed at home, due largely to the importance of family mealtime and large family units, creating greater demand in the marketplace, the report said.

Driven in part by the success of fast-food chains, including Taco Bell, non-Hispanic Americans are increasingly interested in foods with bolder flavors, driving the growth of


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