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Hot dogs boost Burger King's comps

burger king grilled hot dogs

The launch of Grilled Dogs and other new products have been a boon to Burger King’s comp sales, which grew 4.6 percent during the first quarter, according to the chain's parent.

The flame-grilled hot dogs, which debuted in February, have “quickly become guests’ favorites,” Restaurant Brands International CEO Daniel Schwartz told analysts Thursday.

Grilled Dogs have served as an entry point for new customers and are ordered by guests as both an entree and meal add-on, Schwartz said, adding that RBI is “really pleased” with the item’s performance.

The hot dogs sell for $1.99 or $4.49 as part of a combo meal.

Product launches have propped up sales at Burger King, as the chain attributed growth during recent quarters to new products such as Fiery Chicken Fries and the Extra Long Jalapeno Cheeseburger. 

Compared to Q1, Burger King’s U.S. sales have softened somewhat so far in the current quarter, Schwartz noted.

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