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Hot numbers of the week: Catering mega-orders, Schwarzenegger vs. The Rock, world’s highest ticket

$200

That’s the average ticket for a Qdoba catering order. “It only takes one additional order per week to drive about a point in comps,” noted Jerry Rebel, CFO of parent company Jack in the Box Inc. Not surprisingly, the burrito chain is eying technology that will facilitate catering sales.

25%

There’s not doubt about it: Hercules is no match for The Terminator, at least when it comes to restaurant marketing. Red Robin is running a promotion that ties into the latest installment of the Terminator franchise, Terminator Genisys. Patrons who buy a $25 Red Robin gift card are rewarded with a free ticket to the movie, which stars Arnold Schwarzenegger. The program is a repeat of the casual chain’s 2014 tie-in with Hercules, the action movie starring The Rock. So far this year, gift-card sales are running 25 percent above last year’s tally. “I'm sorry to let The Rock know that the big man, Arnold, trumped him big time,” said Chief Concept Officer Denny Marie Post.

$1,900

Patrons pay that much—per-person—to dine in what’s being called the world’s most expensive restaurant, a place in Ibeza, Spain, called Sublimotion.

For that price, customers get a 15-course meal, plus such perks as being shuttled to the restaurant via Land Rover from an affiliated bar where they’re treated to a pre-dinner drink (both the restaurant and the Estado Puro bar are located at the Hard Rock Ibeza Hotel.)

The menu and recipes are the brainchildren of two-Michelin-star chef Paco Roncero.

10%

Increase since 2013 in the number of veggie burgers listed on the menus of quick-service and fast-casual restaurants, according to new research from Technomic.
 

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