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ID Columnist to Appear in Seminar at NRA Show



{mosimage}The session, called "Catering Profits: Double Your Restaurants Profits with Full-Service and Drop-Off Catering," will focus on innovative ways to add catering as a revenue center for an operator.

According to Attias, who can be visited as his website ezRestaurantMarketing.com, distributors, sales managers and DSRs can also benefit from the session. "The distributor looking to differentiate himself on something besides 'low price' would be well advised to attend this session. You'll be able to go back to your customers with solid operational and marketing ideas to help them add or expand a catering profit center. A profitable operator has less time to worry about price shopping and spends the bulk of his time on improving efficiency and growing the top line," Attias said.

The session will be held Monday, May 21, 10-11:30 A.M. Check schedule for room assignment.

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