ID NEWS: House Ag leaders: More work needed on COOL

Mandatory country-of-origin labels (COOL) will not pay off for farmers and ranchers, in the opinion of House Agriculture Committee Chairman Bob Goodlatte (R-VA).

Reuters reports that, on Thursday, Rep. Goodlatte said he "always favored a voluntary approach." Following a lengthy committee hearing, he commented that the proceeding had reinforced his belief that "we are moving forward with an idea that will have a negative impact on our producers and little or no benefit for those it was intended to help."

Rep. Charles Stenholm of Texas, Democratic leader on the committee, concurred. "From the testimony received, it is apparent that, if we are going to have COOL, more work is needed on the current proposal," he opined.

In opponent testimony, Agriculture Department chief economist Keith Collins said that producers might pay more in compliance costs than they gain, if consumer interest in buying U.S. products is "tepid."

The House Livestock and Horticulture Subcommittee is expected to hold additional hearings, says Reuters.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Financing

For Papa Johns, the CEO departure came at the wrong time

The Bottom Line: The pizza chain worked to convince franchisees to buy into a massive marketing shift. And then the brand’s CEO left.

Trending

More from our partners