Ideas

Tips and tricks for understanding your customers and growing your restaurant business
cardboard takeout box

 


Providing exclusive consumer trends and insights to enhance your marketing strategy. Powered by Technomic.

“Technomic is a Chicago-based consulting and research firm providing a 360° view of the food industry...

50 Great Ideas
Rank Idea Location(s) Restaurant(s)
1 A smallwares sidewalk sale San Francisco Cotonga; Quince
2 Deliver a taste of catering Multiple locations Roti; Chick-fil-A
3 Butcher paper menus are on a roll N/A N/A
4 Chef for a night Multiple locations Benihana
5 Service in sign language Toronto Signs
Innovations

Restaurant historians aren’t likely to devote a separate chapter to the developments of 2015, though the year was a watershed in many respects. The currents were subtle, more of the evolutionary than...

Marketing

With celebrity chefs like Momofuku’s David Chang and “Top Chef” winner Richard Blais entering the fast-casual fried chicken fray, concepts without such clout need to show a clear point of...

Social Media

After a social media spat erupted last week between Wendy’s and Burger King over their respective new meal deals , the fiery redhead proved she could be just as cheeky as the bigger burger chain’s...

Consumer Trends

Providing exclusive consumer trends and insights to enhance your marketing strategy. Powered by Technomic . “Technomic is a Chicago-based consulting and research firm providing a 360° view of the...

Design

When Kevin Sbraga first looked at the 6,700-square-foot open space in Jacksonville, Fla., he envisioned it broken up into smaller, cozier areas. “I didn’t want [guests] to feel like they’re in just...

10 Groundbreaking Concepts
McDonald’s is dipping its toe into customization, bringing better burgers to the QSR level.
As food halls move into big cities across the country, serving as food courts for those seeking high-end meal options, Eataly in particular has stood out as the food hall of food halls, opening its Chicago unit at the end of 2013.
Incubators represent a shift in the industry climate towards collaboration instead of competition. It began with co-branded restaurants and pop-up events driven by chefs working together.