Ideas

Tips and tricks for understanding your customers and growing your restaurant business
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Providing exclusive consumer trends and insights to enhance your marketing strategy. Powered by Technomic.

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50 Great Ideas
Rank Idea Location(s) Restaurant(s)
1 A smallwares sidewalk sale San Francisco Cotonga; Quince
2 Deliver a taste of catering Multiple locations Roti; Chick-fil-A
3 Butcher paper menus are on a roll N/A N/A
4 Chef for a night Multiple locations Benihana
5 Service in sign language Toronto Signs
Innovations

With an eye on its upcoming rebrand, Pei Wei debuted a stand-alone test kitchen in Scottsdale, Ariz., creating a platform for real-time feedback. The kitchen takes menu testing out of its...

Marketing

Complaints are relatively unavoidable in restaurants. But how operators—and their staff—handle issues often dictates consumers’ brand perception, as well as their willingness to return. According to...

Social Media

[ View the story "How Wendy's tackles trolls" on Storify ]

Consumer Trends

Providing exclusive consumer trends and insights to enhance your marketing strategy. Powered by Technomic . “Technomic is a Chicago-based consulting and research firm providing a 360° view of the...

Design

After about 10 years of using on-site builds, Checkers and Rally’s are diversifying their prototypes with new options, including a shipping container build. The sister chains recently announced the...