Over a quarter of recent customers crave Taco John’s tacos and say they can’t get them anywhere else. Consumers specifically point to the Street Tacos (featuring shredded beef or chicken, lime sauce and Mexican cheese) and the Crispy Taco (with beef, cheese, lettuce and salsa in a crispy shell) as craveable items.
However, a number of consumers also mention Walking Tacos as craveable. No longer on Taco John’s menu, the limited-time item featured tortilla chips, meat, cheese, lettuce and tomato packed into a portable bag. Despite being very successful when it was available, then-CEO Jeff Linville said he wanted to keep it on a limited run so as not to unveil too many items at once making it difficult to execute. “We’re going to stay disciplined about this,” said Linville, pointing instead to a possible new menu launch in 2020.
Fun fact: Taco John’s trademarked the term Taco Tuesday—something one survey respondent specifically points to as craveworthy.