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Restaurants offer discounts and freebies through all sorts of programs and incentives. Which ones work? Here are four that Technomic cites as being influential.
More than half (53%) of consumers say they choose a restaurant because they belong to its loyalty program.
- Technomic's Value & Pricing Consumer Trend Report
48% of consumers say a coupon or other deal can encourage them to try a new restaurant.
63% of consumers say a buy-on-get-one-free deal can influence their restaurant choice.
…And Groupon in particular. Seventy-four percent of consumers who use internet deal services say they will at least occasionally use that one.
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