2. A point of distinction among better burgers
A new entrant in the crowded better-burger market is trying to cultivate a following with more than just the usual promise of a better burger made with fresher ingredients. Dugg Burger, which just opened its second store, has a palpable point of distinction. Staffers dig out the bread from underneath the top half of the bun, so it’s more of a hollow dome than the usual sandwich carrier. The space is then stuffed with condiments of the customer’s choice.
The Dallas-based concept says the result is a hamburger that doesn’t sport more dough than beef and is easier to eat because the toppings won’t slip out.