Chains are getting customers in the door by specializing in unique—typically indulgent—menu items that consumers say they can’t get anywhere else. Dessert-like snack chains as well as breaded chicken and burger concepts make up the top five most craveable restaurants roundup, according to Technomic’s most recent Consumer Brand Metrics data, an ongoing study of customers' restaurant preferences.
In fact, the top three chains focus almost exclusively on one menu item, pointing to a correlation between specialization and craveability.
Scores are based on the percentage of recent customers who said a chain does a “very good” job of offering craveable fare that they can only get there. Consumers also commented on the menu items they found the most craveable for each chain.
Here are the five most craveable restaurant chains.