2. Dip into new dayparts
Twenty-seven percent of 18- to 34-year-olds say they would be more likely to visit a coffee shop at night if alcohol were on offer. With increased competition in the segment, some concepts are turning to hooch as a way to stand out from the fray. Starbucks, for example, seeks to boost business late in the day with the boozy beverages and small plates offered on its Starbucks Evenings menu.