7 key consumer types
…and which 3 you need to focus on.
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Opportunities for operators
- Just because they don’t like to spend doesn’t mean they aren’t eating out. Bargain Hunters are more likely than others to seek out low prices in order to eat out more often. They like to build meals out of a combination of value-price items, so having a wide selection on a value menu may win them over.
- Small plates are big. But not necessarily to share or try new flavors like other consumers. Bargain Hunters are more likely to buy them as a less expensive alternative to full-size entrees.
Frequency of visits
|Percent meals at foodservice||10||23||23|
|Number of foodservice occasions per person annually||36||83||83|
Share of meal occasions
What they eat
Bargain Hunters give the highest ratings to:
- In-N-Out Burger
- Jersey Mike’s Subs
These chains see more Bargain Hunters than other chains:
- Taco Bell
- Little Caesars