7 key consumer types

…and which 3 you need to focus on.

Bargain Hunters

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Opportunities for operators

  • Just because they don’t like to spend doesn’t mean they aren’t eating out. Bargain Hunters are more likely than others to seek out low prices in order to eat out more often. They like to build meals out of a combination of value-price items, so having a wide selection on a value menu may win them over.
  • Small plates are big. But not necessarily to share or try new flavors like other consumers. Bargain Hunters are more likely to buy them as a less expensive alternative to full-size entrees. 

Frequency of visits

 BreakfastLunchDinner
Percent meals at foodservice102323
Number of foodservice occasions per person annually368383

Share of meal occasions

What they eat

Bargain Hunters give the highest ratings to:

  • In-N-Out Burger
  • Jersey Mike’s Subs
  • Maggiano’s

These chains see more Bargain Hunters than other chains:

  • McDonald’s
  • Taco Bell
  • Little Caesars

Source: technomic


Busy Balancer

Foodservice Hobbyist

Functional Eaters

Affluent Socializers

Habitual Matures

Health Enthusiasts

 

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