7 key consumer types

…and which 3 you need to focus on.

Habitual Matures

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Opportunities for operators

  • Uninterested in build-your-own options. They like to order menu items as they are, with traditional toppings and sides. Be sure to present traditional options that don’t require creativity or decision-making.

Share of meal occasions

Source: technomic


Busy Balancer

Foodservice Hobbyist

Functional Eaters

Affluent Socializers

Bargain Hunters

Health Enthusiasts

 

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