9. The power of social media
The majority of Americans (60%) browse food photos on social media, and out of those patrons, 75% have chosen a restaurant based on food photos they’ve seen on social media.
While consumers aren’t loving Instagrammable mashups, many do share other food photos on social media. More than half of respondents in San Diego; Austin, Texas; Charleston, S.C.; and Miami and Orlando, Fla., say they take food photos to share on social media, compared to 44% of consumers overall. Out of those respondents, half have taken photos of every dish at their table, and 19% have chosen a restaurant just so they can take their own food photos.