About one in four consumers say limited-time offers drive them to make purchases at limited-service restaurants, and even more consumers—about one in three—say LTOs are important at family-style and casual-dining chains, shows Technomic’s Future of LSR and Future of FSR Consumer Trend Reports. But some items may drive purchases more than others. What types of items do customers jones for the most?
Breakfast items—from savory breakfast burritos to sweet Belgian waffles and French toast—are particularly popular as limited-time offerings, according to new data from Technomic. (Fruit-infused syrups help too.)
Overall, here are the 10 most appealing limited-time chain entrees from April, ranked from tenth to first, as indicated by Technomic's new MenuSurf survey. The canvass of 500 consumers on purchase intent for 100 or more LTOs shows which are the most likely to be ordered on the basis of the item's name and description.