Consumers' favorite chains 2016

Who is winning with consumers and what they’re doing right.

Consumers' 20 favorite chains

SegmentOverall ScoreBrandValueFood & BeverageAppearance /AmbianceConvenience /TakeoutService /Hospitality
Quick Service63.4%Chick-fil-A53.3%59.7%60.0%67.5%76.7%
Quick Service58.6%Papa Murphy's Take 'N' Bake Pizza54.6%53.6%43.0%70.9%70.9%
Quick Service57.9%In-N-Out Burger54.1%51.0%52.3%60.5%71.4%
Quick Service56.6%Culver's Frozen Custard45.4%54.1%54.4%61.3%68.0%
Quick Service55.0%Pinkberry47.9%53.8%52.8%58.5%62.3%
Fast Casual60.8%Firehouse Subs51.1%58.0%57.4%65.0%72.6%
Fast Casual58.0%McAlister's Deli48.3%57.2%54.5%59.5%70.4%
Fast Casual56.2%Jersey Mike's Subs44.9%51.5%50.4%64.0%70.0%
Fast Casual56.2%The Habit Burger Grill49.4%50.9%53.1%58.1%69.4%
Fast Casual55.6%Moe's Southwest Grill46.3%54.2%49.3%62.5%65.8%
Midscale57.8%Cracker Barrel Old Country Store52.6%56.1%58.2%56.0%66.1%
Midscale52.8%Shoney's47.7%51.1%48.8%54.9%61.3%
Midscale52.1%Bob Evans45.2%50.7%49.2%55.5%60.1%
Midscale50.0%Perkins Restaurants & Bakery38.7%48.5%46.0%54.7%62.1%
Midscale49.0%Big Boy40.9%46.6%44.8%54.0%58.5%
Casual Dining58.0%Seasons 5247.8%57.6%60.2%55.0%69.2%
Casual Dining57.6%Carrabba's Italian Grill48.0%54.2%57.9%57.7%70.4%
Casual Dining57.2%Maggiano's Little Italy49.9%55.1%57.4%56.6%66.8%
Casual Dining56.5%Bahama Breeze49.2%56.8%57.9%53.6%65.1%
Casual Dining56.5%Bonefish Grill46.5%56.3%55.2%54.6%69.8%

 

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Source: technomic

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