Consumers' favorite chains 2016

Who is winning with consumers and what they’re doing right.

Consumers' 20 favorite chains

SegmentOverall ScoreBrandValueFood & BeverageAppearance /AmbianceConvenience /TakeoutService /Hospitality
Quick Service63.4%Chick-fil-A53.3%59.7%60.0%67.5%76.7%
Quick Service58.6%Papa Murphy's Take 'N' Bake Pizza54.6%53.6%43.0%70.9%70.9%
Quick Service57.9%In-N-Out Burger54.1%51.0%52.3%60.5%71.4%
Quick Service56.6%Culver's Frozen Custard45.4%54.1%54.4%61.3%68.0%
Quick Service55.0%Pinkberry47.9%53.8%52.8%58.5%62.3%
Fast Casual60.8%Firehouse Subs51.1%58.0%57.4%65.0%72.6%
Fast Casual58.0%McAlister's Deli48.3%57.2%54.5%59.5%70.4%
Fast Casual56.2%Jersey Mike's Subs44.9%51.5%50.4%64.0%70.0%
Fast Casual56.2%The Habit Burger Grill49.4%50.9%53.1%58.1%69.4%
Fast Casual55.6%Moe's Southwest Grill46.3%54.2%49.3%62.5%65.8%
Midscale57.8%Cracker Barrel Old Country Store52.6%56.1%58.2%56.0%66.1%
Midscale52.8%Shoney's47.7%51.1%48.8%54.9%61.3%
Midscale52.1%Bob Evans45.2%50.7%49.2%55.5%60.1%
Midscale50.0%Perkins Restaurants & Bakery38.7%48.5%46.0%54.7%62.1%
Midscale49.0%Big Boy40.9%46.6%44.8%54.0%58.5%
Casual Dining58.0%Seasons 5247.8%57.6%60.2%55.0%69.2%
Casual Dining57.6%Carrabba's Italian Grill48.0%54.2%57.9%57.7%70.4%
Casual Dining57.2%Maggiano's Little Italy49.9%55.1%57.4%56.6%66.8%
Casual Dining56.5%Bahama Breeze49.2%56.8%57.9%53.6%65.1%
Casual Dining56.5%Bonefish Grill46.5%56.3%55.2%54.6%69.8%

 

VIEW THE FULL CONSUMER PACKAGE

Source: technomic

Today's top stories

1
Despite McDonald’s sales and traffic challenges, the burger giant remains the best in class in restaurant franchising, according to a just-released ranking of franchised brands. McDonald’s was the...
2
Providing exclusive consumer trends and insights to enhance your marketing strategy. Powered by Technomic . “Technomic is a Chicago-based consulting and research firm providing a 360° view of the...
3
The parent company of La Madeleine , Bruegger’s Bagels and Mimi’s Cafe has named former Motel 6 chief Olivier Poirot as CEO of its U.S. operations. Groupe Le Duff said Poirot will expand all three of...
4
The views from customers at BJ’s Restaurant & Brewhouse were clear: “The perception of health has shifted from counting calories to adding more nutrient-rich foods,” says Scott Rodriguez, the...
5
It’s one thing to whip up a signature beverage in a brick-and-mortar restaurant, where access to soda lines, water heaters and ample prep and storage space come standard. It’s another when the...
6
You chuckleheads merely have to pledge feats like losing 50 pounds or being nicer to the one-headed dragon known as Significant Other’s mom. Fate has thrust the moonshot upon me of drafting New Year’...
7
Restaurant trends change year to year, but one thing remains consistent: Service and hospitality are crucial to consumers. And there’s data to back it up. All five of the top chains in our fourth...
8
In addition to measuring chains’ operational attributes, Technomic also rated their connections to consumers through a series of questions designed to gauge loyalty and perception of a brand. A few...
9
Consumers order food to go about six times per month, according to Technomic’s Takeout & Off-Premise Dining Consumer Trend Report . While the bulk of sales—$55.5 billion in 2016—go to large-group...
10
Restaurants’ kid-friendly accommodations are getting the millennial treatment. As the demographic ages, the industry is innovating to appeal to 24- to 39-year-olds, who are aging into parenthood and...