Favorite chains by menu type

Chains ranking highest in their competitive set deliver more than just good food. They’re winning in all aspects of the dining experience, from service to convenience.

Many chains’ overall scores were bolstered by one area: Service/Hospitality. Not a single favorite chain scored under 60 percent in that category, showing that consumers take notice when they feel appreciated and taken care of.

About the research

RB partnered with Technomic, a Winsight market research firm, for this report. 

Technomic’s Consumer Brand Metrics program is an ongoing study that tracks the performance of leading chains by measuring the consumer experience. This report includes the top 100 restaurant chains in the U.S. in terms of sales, plus additional chains to round out categories or capture regional data. The data represents responses from nearly 100,000 consumers, collected between Oct. 1, 2014 and Sept. 30, 2015. Scores represent the percentage of respondents who strongly agree with the statements, ranked on a scale of 1 to 5. 

panera bread

Top Bakery Cafe Chains

 Overall ScoreValueFood/ BeverageAppearance/ AmbianceConvenience/ TakeoutService/ Hospitality
Panera Bread54.7%44.6%53.2%50.7%59.4%65.5%
Einstein Bros. Bagels49.7%40.1%46.6%44.1%57.0%60.7%
Bruegger's Bagels48.9%37.1%45.2%42.8%57.2%62.3%

 

Top Beverage/Snack Chains
Top Burger Chains
Top Chicken Chains
Top Family Style Chains
Top Italian Chains
Top Mexican Chains
Top Pizza Chains
Top Sandwich Chains
Top Seafood Chains
Top Steak Chains
Top Varied Menu Chains


VIEW THE FULL CONSUMER PACKAGE

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