Favorite chains by menu type
Chains ranking highest in their competitive set deliver more than just good food. They’re winning in all aspects of the dining experience, from service to convenience.
Many chains’ overall scores were bolstered by one area: Service/Hospitality. Not a single favorite chain scored under 60 percent in that category, showing that consumers take notice when they feel appreciated and taken care of.
About the research
Technomic’s Consumer Brand Metrics program is an ongoing study that tracks the performance of leading chains by measuring the consumer experience. This report includes the top 100 restaurant chains in the U.S. in terms of sales, plus additional chains to round out categories or capture regional data. The data represents responses from nearly 100,000 consumers, collected between Oct. 1, 2014 and Sept. 30, 2015. Scores represent the percentage of respondents who strongly agree with the statements, ranked on a scale of 1 to 5.
Top Bakery Cafe Chains
|Overall Score||Value||Food/ Beverage||Appearance/ Ambiance||Convenience/ Takeout||Service/ Hospitality|
|Einstein Bros. Bagels||49.7%||40.1%||46.6%||44.1%||57.0%||60.7%|