How chains are connecting with consumers

in-n-out-burger-combo

In addition to measuring chains’ operational attributes, Technomic also rated their connections to consumers through a series of questions designed to gauge loyalty and perception of a brand. A few chains ranked high in several categories—including In-N-Out Burger, which has nurtured a cult following; Raising Cane’s Chicken Fingers, due to its straightforward menu and word-of-mouth reputation akin to In-N-Out Burger; and Chick-fil-A, which has made big health and tech advances this past year.

Emotional connection

  • Chick-fil-A: Overall score—42.7%
  • In-N-Out Burger: Overall score—42.3%
  • The Capital Grille: Overall score—42%
  • Raising Cane’s Chicken Fingers: Overall score—40.6%
  • Culver’s: Overall score—38.2%

Brand loyalty

Advertising effectiveness

Brand image

Chick-fil-A: Overall score—40.9%
Raising Cane’s Chicken Fingers: Overall score—40.2%
In-N-Out Burger: Overall score—38.3%
Firehouse Subs: Overall score—36.9%
The Capital Grille: Overall score—36.5%

 

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