Not all of our groundbreaking concepts took root. Our crystal ball was a little foggy when we zoomed in on Yum Brands’ fast-casual spinoff of KFC (although in fairness, we merely asked if the new concept could be the chicken chain’s salvation).
Yum scrapped this chicken test concept—along with its other experiment Super Chix, which it sold back to the concept’s founder and an investment group in August.
But the idea of big brands testing brand new fast-casual concepts is far from dead. Cracker Barrel is using its Holler & Dash biscuit-sandwich shop as a growth vehicle for new markets (in this case, more urban Homewood, Ala., near Birmingham) and new customers (millennials).
It’s a trend not likely to fade, given fast casuals’ year-over-year sales growth of 11.5 percent in 2015, according to Technomic. Projections are for continued double-digit gains for fast casuals well into the future.