Despite the spotlight on breakfast and snacking, lunch still accounts for a third of consumers’ restaurants visits. Compare that to 16% for snacks and 7% for breakfast, according to Technomic’s Consumer Brand Metrics, and it’s clear why full-service spots are searching for ways to compete for the midday meal. But in a daypart dominated by LSRs, the rules for full-service players are changing. So Buffalo Wild Wings adjusted its tactics in the past year. Despite the chain’s struggling overall sales, the results have “enhanced lunch business greatly,” says Bob Ruhland, VP of North America marketing.