Hungry Jack’s, the Australian banner for the Burger King brand, is testing out a new device intended to speed up drive-thru times, increase order accuracy and enhance morningtime convenience. The chain’s new Brekk e-tag, which plays off Aussie slang for breakfast, is a small RFID-based device that guests can affix to their car visor, similar to an electronic toll pass. The device alerts the restaurant’s drive-thru when the customer is approaching, triggering a saved order to be placed. Once the order is placed, the Brekk e-tag beeps to alert the driver to drive through to the window for payment and pickup.
To set up and use a Brekk e-tag, guests must register online and enter a regular breakfast order, which can be updated at any time. Hungry Jack’s is testing the device at one unit in Tumbi Umbi, New South Wales.