“Start with just one or two SKUs,” Focus Brands’ Kat Cole advises. “If it’s the right product, the right market, in line with your brand and priced right, it will grow into a bigger market opportunity.”
“Premium products that are pulsed in and out can add value and excite consumers,” Cole notes. “They can be just as profitable as extended-life products.”
Shoppers in Mexico prefer sauced ready-to-cook meats over heat-and-eat versions, and Europeans aren’t used to baking cinnamon rolls at home from refrigerated dough. International licensing deals may be more complex since area franchisees are usually involved.
A straw poll conducted during the National Restaurant Association's Public Affairs Conference found a nearly 2:1 preference for the Republican ex-president.
Restaurant companies have raised prices to offset the $20 wage. But how much depends on the concept. And brands like McDonald’s are also working to get customers excited about coming in.
The operator of franchised brands like Sonic Drive-In and Little Caesars is working with the franchisee’s management to acquire the locations in South Carolina.