1. Be al-lure-ing
While many restaurants were smiled upon and selected as a PokeStop or gym—places where the game's users congregate—some are putting extra effort into enticing players to visit their locations. For a marginal cost (about $1), restaurants can buy “lure modules” to become a sort of Pokemon Pied Piper.
These modules draw in Pokemon—followed by the humans who are after them—for spans of around 30 minutes. Weekend sales got a 30% boost at L’inizio Pizza Bar in Queens, N.Y., after manager Sean Benedetti paid around $10 to attract Pokemon to the pizza joint, Benedetti told Bloomberg.