The public is way off in assuming restaurant work begins and ends with a minimum-wage job leading nowhere. Executives of DavCo, a large Wendy’s franchisee, knew from their own success that opportunity abounds. With as little as two years of experience, a young person could end up in a management job with a decent salary.
The dead-end perception is unfounded, but the fallout is all too real. Prospective recruits were repelled, and politicians felt an obligation to regulate.
To push back, DavCo decided to tell what it saw as the real story. It drafted a brochure, “A Career in the Restaurant Industry,” that described the various jobs an applicant could land in a Wendy’s. Nine often-overlooked positives are listed, as well as five first-person accounts from employees who had climbed the career ladder.
Copies were provided free of cost to high schools and guidance counselors.
“If everyone did something like this, we could make a difference,” said DavCo CEO David Norman.