A potential gamechanger for quick-serve spots, Amazon is testing out a new grab-and-go concept offering meals prepped by chefs, minus the familiar trappings of cashiers and checkout counters.
Customers gain access to the company’s new 1,800-square-foot Amazon Go facility via smartphone, grab the items they’d like to buy and simply walk out. Purchases are tabulated and charged to patrons’ account via the app, with no scanning required. Sandwiches, baked goods and salads are among the items available, as are Amazon’s fresh meal kits.
This concept is one of three brick-and-mortar food concepts in test by the e-retailer, which plans to roll out at least 20 supermarket-style facilities, though it’s unclear how many would fall under the Amazon Go format.