McDonald’s crabmeat sandwich
The quick-service giant is making a quantum leap from its Filet-O-Fish sandwich by testing a crabmeat sandwich at four restaurants in San Francisco. The five-inch-long, hero-like sandwich features snow crab and sells for $8.99.
Just as noticeable is the name: the McDonald’s Crab Sandwich, not something with a “McD” in front of it.
The test was announced a few weeks before Lent, a time when seafood sales usually spike.