The week in ideas, February 8, 2013

Quizno's uses behavior and location to run a successful mobile campaign, the USDA is following their own advice, a restaurant rewards well-behaved kiddos and gets a spot on the Today show, snatching delivery guys' tips to cover fees is a no-no, and McD's is upping the service level down under.

Idea #1: Your ad in their hands. Quizno’s recently ran a mobile campaign in Portland, Ore. generated a significant 20 percent increase in coupon redemption in that market. The secret to their success wasn’t just geographic targeting, but boosting it with behavioral targeting as well.

Idea #2: USDA putting their money where their mouth is. Not a restaurant idea, but you should be aware the USDA is getting a taste of their own medicine. They are going fryer-less… As in not a single deep-fat fryer in their cafeterias, which serve more than 40K people, including members of the public, each month. They will automatically serve 100% whole wheat breads and pastas, there’s a station in the main cafeteria that conforms to the low-sodium, low-fat, low-cholesterol and low-calorie requirements, and there will be a daily MyPlate example on display.

Idea #3: Rewards for good behavior. A restaurant in Kingston, Washington, rewarded a family of well-behaved children with a meal discount – and the results went viral.

Idea #4: Tips are not intended to cover fees. A lawsuit against a restaurant on the Upper West Side of New York City claims the restaurant was swiping tips from delivery workers for orders placed online. Their defense? They’re using them to recoup fees charged by the online delivery sites. The judge isn’t buying it.

Idea #5: Table service at a McDonald’s? That’s right. They’re testing it in Australia.

Today's top stories

1
As if we needed more disinformation in the age of fake news, along comes CKE Restaurants’ controversial new advertising campaign for its dual fast-food brands, Carl’s Jr. and Hardee’s . The spots, in...
2
You don’t know me!” That was the cry of vegetarians and vegans a few short years ago. Today, about 4% of consumers say they are vegetarian or vegan, a figure that is down from 9% in 2014, according...
3
Scott Redler has no trouble counting the reasons that Freddy’s Frozen Custard & Steakburgers invested in digital menu boards. The chain’s chief operating officer says that in a growing company...
4
Two burger giants recently battled it out with an atypical weapon: cheesy sides. Technomic’s MenuSurf program found that a greater percentage of consumers say they’d visit Burger King for its Cheesy...
5
There are a few reasons that your pay rate may be lower than you think it should be: Your employer is taking the tip credit . The information on your stub is not presented clearly, or you are not...
6
In the face of high rent and a competitive real estate market, it’s a trend we’re likely to keep seeing from chains: shrinking footprints. But the idea of small stores isn’t new—beverage-focused...
7
Iced tea has become an American beverage staple, with 84% of restaurants offering it as a menu option. With this prevalence in the foodservice industry, are there still opportunities for growth and...
8
Fast-casual chain PizzaRev has been acquired by a venture capital firm helmed by a former McDonald’s CEO. Chicago-based Cleveland Avenue now owns a majority stake in the fast-casual brand, which has...
9
This year's NRA Show® was full of on-trend food, inspiring speakers and business-building education sessions—and it’s clear that operators couldn’t get enough. “We’re in our third year of record-...
10
Mike Greenberg, host of Mike and Mike on ESPN Radio and ESPN2, talked with Tom Ricketts, Chicago Cubs Executive Chairman, about leadership and how the Chicago Cubs overcame obstacles to win baseball’...