The week in ideas, February 8, 2013

Quizno's uses behavior and location to run a successful mobile campaign, the USDA is following their own advice, a restaurant rewards well-behaved kiddos and gets a spot on the Today show, snatching delivery guys' tips to cover fees is a no-no, and McD's is upping the service level down under.

Idea #1: Your ad in their hands. Quizno’s recently ran a mobile campaign in Portland, Ore. generated a significant 20 percent increase in coupon redemption in that market. The secret to their success wasn’t just geographic targeting, but boosting it with behavioral targeting as well.

Idea #2: USDA putting their money where their mouth is. Not a restaurant idea, but you should be aware the USDA is getting a taste of their own medicine. They are going fryer-less… As in not a single deep-fat fryer in their cafeterias, which serve more than 40K people, including members of the public, each month. They will automatically serve 100% whole wheat breads and pastas, there’s a station in the main cafeteria that conforms to the low-sodium, low-fat, low-cholesterol and low-calorie requirements, and there will be a daily MyPlate example on display.

Idea #3: Rewards for good behavior. A restaurant in Kingston, Washington, rewarded a family of well-behaved children with a meal discount – and the results went viral.

Idea #4: Tips are not intended to cover fees. A lawsuit against a restaurant on the Upper West Side of New York City claims the restaurant was swiping tips from delivery workers for orders placed online. Their defense? They’re using them to recoup fees charged by the online delivery sites. The judge isn’t buying it.

Idea #5: Table service at a McDonald’s? That’s right. They’re testing it in Australia.

Today's top stories

1
Wendy’s has completed its previously announced change in leadership with Todd Penegor’s assumption today of the CEO title from Emil Brolick, who is retiring after turning around the burger chain...
2
Ah, graduation season! You are right to be concerned about controlling who is served at a party that includes minors. Not doing so could hold you liable and you could risk losing your liquor license...
3
Kahala Brands, franchisor of Cold Stone Creamery, Blimpie, Pinkberry and a number of other quick-service restaurant concepts, has agreed to be acquired for about $301 million by MTY Food Group, a...
4
Subway ’s sales and marketing difficulties haven’t turned off customers, with the chain bested only by Chick-fil-A in a new consumer rating of 19 restaurant chains by the overall experience they...
5
The attorney general of New York filed a lawsuit today against Domino’s and three of its franchisees for allegedly using the chain’s POS system to undercalculate employees’ wages. The alleged...
6
When it comes to seafood, sometimes there’s nothing better than frozen. If this sounds peculiar, think again. Frozen seafood has a lot going for it. Although the term “fresh” has connotations of...
7
As no-tipping models gain traction in restaurants across the country, it’s a movement that’s borne out to be part trial and error and part trial by fire, as evidenced by some pioneers dropping their...
8
Attendance at this year’s NRA Show in Chicago substantially surpassed 2015 numbers, with a 7 percent increase in the number of exhibitors as well (2,200). “This year’s Show was high energy and...
9
After a session-filled morning and armed with a license to lunch, I had one mission: to make a meal out of the many samples on the NRA Show floor. With the show's abundance of riches, it was a fairly...
10
Technology should help operators work smarter, not harder—but are you using all of the apps, tools and gadgets at your fingertips to their full potential? According to The Restaurant Technology...