The week in ideas, February 8, 2013

Quizno's uses behavior and location to run a successful mobile campaign, the USDA is following their own advice, a restaurant rewards well-behaved kiddos and gets a spot on the Today show, snatching delivery guys' tips to cover fees is a no-no, and McD's is upping the service level down under.

Idea #1: Your ad in their hands. Quizno’s recently ran a mobile campaign in Portland, Ore. generated a significant 20 percent increase in coupon redemption in that market. The secret to their success wasn’t just geographic targeting, but boosting it with behavioral targeting as well.

Idea #2: USDA putting their money where their mouth is. Not a restaurant idea, but you should be aware the USDA is getting a taste of their own medicine. They are going fryer-less… As in not a single deep-fat fryer in their cafeterias, which serve more than 40K people, including members of the public, each month. They will automatically serve 100% whole wheat breads and pastas, there’s a station in the main cafeteria that conforms to the low-sodium, low-fat, low-cholesterol and low-calorie requirements, and there will be a daily MyPlate example on display.

Idea #3: Rewards for good behavior. A restaurant in Kingston, Washington, rewarded a family of well-behaved children with a meal discount – and the results went viral.

Idea #4: Tips are not intended to cover fees. A lawsuit against a restaurant on the Upper West Side of New York City claims the restaurant was swiping tips from delivery workers for orders placed online. Their defense? They’re using them to recoup fees charged by the online delivery sites. The judge isn’t buying it.

Idea #5: Table service at a McDonald’s? That’s right. They’re testing it in Australia.

Today's top stories

1
Two franchisee entities of Carl’s Jr. restaurants in Arizona filed for bankruptcy protection Monday. These were the second notable Valley restaurant failures within a week and attest to tough...
2
By year’s end, users of Subway’s mobile app will have the option to pay for their orders using PayPal, the sandwich chain announced Thursday. Subway is the online-payment platform’s first customer...
3
Net earnings at Buffalo Wild Wings fell by 9.3 percent year over year in the quarter ended June 28, a result of rising food and labor costs, the company said Tuesday. Although net income slid to $21...
4
Panera Bread Co. saw net income fall 15 percent year over year in the second quarter ended June 30, the company said Tuesday. Profit declined from $49.1 million to $41.9 million, due in part to...
5
Restaurants may be out of sync with customers in their adoption of new technology, suggests a new study from the OpenTable online reservation service. A consumer survey conducted by the service found...
6
Subway to give marketing another tweak Hours after Tony Pace resigned as CMO of Subway, news leaked of an imminent change in the brand’s ad agency as well. A report by AdWeek said the world’s largest...
7
Atop the upscale E.P. restaurant sits L.P., a 5,500-square-foot open-air bar. “The rooftop adds a layer of protection for business; it’s a destination people will travel to,” says co-founder and...
8
In its first earnings report as a public company, Del Taco Restaurants Inc. Monday said it saw sales and profits increase in the quarter ended June 16. Comp sales for the Lake Forest, Calif.-based...
9
Darden Restaurants has named Todd Burrowes president of LongHorn Steakhouse, effective Tuesday. This move marks Burrowes’ return to the 470-unit steakhouse brand, as he spent more than 10 years in...
10
Higher average diner checks drove a 3 percent year-over-year increase in U.S. restaurant spending during the year ended May 2015, according to research company NPD Group. Combined with the fact that...