The week in ideas, February 8, 2013

Quizno's uses behavior and location to run a successful mobile campaign, the USDA is following their own advice, a restaurant rewards well-behaved kiddos and gets a spot on the Today show, snatching delivery guys' tips to cover fees is a no-no, and McD's is upping the service level down under.

Idea #1: Your ad in their hands. Quizno’s recently ran a mobile campaign in Portland, Ore. generated a significant 20 percent increase in coupon redemption in that market. The secret to their success wasn’t just geographic targeting, but boosting it with behavioral targeting as well.

Idea #2: USDA putting their money where their mouth is. Not a restaurant idea, but you should be aware the USDA is getting a taste of their own medicine. They are going fryer-less… As in not a single deep-fat fryer in their cafeterias, which serve more than 40K people, including members of the public, each month. They will automatically serve 100% whole wheat breads and pastas, there’s a station in the main cafeteria that conforms to the low-sodium, low-fat, low-cholesterol and low-calorie requirements, and there will be a daily MyPlate example on display.

Idea #3: Rewards for good behavior. A restaurant in Kingston, Washington, rewarded a family of well-behaved children with a meal discount – and the results went viral.

Idea #4: Tips are not intended to cover fees. A lawsuit against a restaurant on the Upper West Side of New York City claims the restaurant was swiping tips from delivery workers for orders placed online. Their defense? They’re using them to recoup fees charged by the online delivery sites. The judge isn’t buying it.

Idea #5: Table service at a McDonald’s? That’s right. They’re testing it in Australia.

Today's top stories

1
McDonald’s U.S. restaurants will start offering a limited selection of breakfast items throughout the day beginning Oct. 6, the franchisor confirmed today on Twitter. The move was approved by...
2
When choosing a fast-casual restaurant, do consumers give more weight to concepts serving GMO-free or organic menu items? Fortunately for concepts touting GMO-less menus, GMO-free may have a slight...
3
Cult-favorite Jeni’s Splendid Ice Cream is shifting a step in the production of its ice cream to a third-party facility after listeria was traced twice to the chain’s own kitchen. The in-house...
4
The parent company of Burger King and Tim Hortons is buying 150,000 shares of its common stock to fuel a new employee stock-purchase program. Employees of Restaurant Brands International can earmark...
5
New York is still the place to scout for tomorrow’s restaurant trends and what’s appealing to hardcore dining-out fans, according to the citizen reviewers who offer post-meal assessments via...
6
The polarizing return of Colonel Sanders continues in KFC’s new series of ads that will offer brief public addresses on current events. Called “Fryerside Chats” – a tongue-in-cheek reference to the “...
7
As McDonald’s expands its test of daylong breakfast, it’s changing the way it cooks items containing English muffins, biscuits and bagels— scrapping liquid margarine in favor of real butter. Signs...
8
Winsight, LLC , the parent company of Restaurant Business Daily and Restaurant Business magazine, announced today that it has acquired Technomic , the leading provider of primary and secondary market...
9
Providing exclusive consumer trends and insights to enhance your marketing strategy. Powered by Technomic . “Technomic is a Chicago-based consulting and research firm providing a 360° view of the...
10
A new gauge of the disparity between a CEO’s compensation and the average pay of company workers finds Chipotle Mexican Grill to be second among all U.S. companies in the inequality of corner-office...