The week in ideas, February 8, 2013

Quizno's uses behavior and location to run a successful mobile campaign, the USDA is following their own advice, a restaurant rewards well-behaved kiddos and gets a spot on the Today show, snatching delivery guys' tips to cover fees is a no-no, and McD's is upping the service level down under.

Idea #1: Your ad in their hands. Quizno’s recently ran a mobile campaign in Portland, Ore. generated a significant 20 percent increase in coupon redemption in that market. The secret to their success wasn’t just geographic targeting, but boosting it with behavioral targeting as well.

Idea #2: USDA putting their money where their mouth is. Not a restaurant idea, but you should be aware the USDA is getting a taste of their own medicine. They are going fryer-less… As in not a single deep-fat fryer in their cafeterias, which serve more than 40K people, including members of the public, each month. They will automatically serve 100% whole wheat breads and pastas, there’s a station in the main cafeteria that conforms to the low-sodium, low-fat, low-cholesterol and low-calorie requirements, and there will be a daily MyPlate example on display.

Idea #3: Rewards for good behavior. A restaurant in Kingston, Washington, rewarded a family of well-behaved children with a meal discount – and the results went viral.

Idea #4: Tips are not intended to cover fees. A lawsuit against a restaurant on the Upper West Side of New York City claims the restaurant was swiping tips from delivery workers for orders placed online. Their defense? They’re using them to recoup fees charged by the online delivery sites. The judge isn’t buying it.

Idea #5: Table service at a McDonald’s? That’s right. They’re testing it in Australia.

Today's top stories

1
Burger King said it will start serving hot dogs in its U.S. restaurants later this month, offering customers two varieties to choose from: classic and chili cheese. “The introduction of Grilled Dogs...
2
With celebrity chefs like Momofuku’s David Chang and “Top Chef” winner Richard Blais entering the fast-casual fried chicken fray, concepts without such clout need to show a clear point of...
3
Providing exclusive consumer trends and insights to enhance your marketing strategy. Powered by Technomic . “Technomic is a Chicago-based consulting and research firm providing a 360° view of the...
4
Comps at Panera Bread rose 2.3 percent during the fourth quarter, growing on initiatives put in place to expand delivery and catering, the bakery-cafe chain said Tuesday. At the chain’s company-owned...
5
Five Dunkin’ Donuts patrons in New York and New Jersey are suing the chain for charging customers state sales taxes on items that were exempt from the fees, according to a report in the New York Post...
6
The National Restaurant Association is starting a new dual-pronged program to remind the nation and its political leaders of restaurants’ key economic and social roles. The social media component...
7
C-stores, supermarkets and other establishments that sell ready-to-eat food as a secondary business are pushing for adjustments in the menu labeling rules that will be imposed on all multiunit...
8
Papa John’s has doubled down on its commitment to “better ingredients” by offering customers a free pizza if they’re unhappy with their order. Starting this week, unsatisfied customers can call their...
9
Chipotle employees attending today’s chainwide staff meeting learned of a new policy intended to safeguard guests: All crewmembers will be required to stay home for five days after symptoms from an...
10
Red Lobster will be accused tonight in an episode of the “Inside Edition” TV program of misleading the public and violating Food and Drug Administration guidelines by presenting less expensive types...