The week in ideas, February 8, 2013

Quizno's uses behavior and location to run a successful mobile campaign, the USDA is following their own advice, a restaurant rewards well-behaved kiddos and gets a spot on the Today show, snatching delivery guys' tips to cover fees is a no-no, and McD's is upping the service level down under.

Idea #1: Your ad in their hands. Quizno’s recently ran a mobile campaign in Portland, Ore. generated a significant 20 percent increase in coupon redemption in that market. The secret to their success wasn’t just geographic targeting, but boosting it with behavioral targeting as well.

Idea #2: USDA putting their money where their mouth is. Not a restaurant idea, but you should be aware the USDA is getting a taste of their own medicine. They are going fryer-less… As in not a single deep-fat fryer in their cafeterias, which serve more than 40K people, including members of the public, each month. They will automatically serve 100% whole wheat breads and pastas, there’s a station in the main cafeteria that conforms to the low-sodium, low-fat, low-cholesterol and low-calorie requirements, and there will be a daily MyPlate example on display.

Idea #3: Rewards for good behavior. A restaurant in Kingston, Washington, rewarded a family of well-behaved children with a meal discount – and the results went viral.

Idea #4: Tips are not intended to cover fees. A lawsuit against a restaurant on the Upper West Side of New York City claims the restaurant was swiping tips from delivery workers for orders placed online. Their defense? They’re using them to recoup fees charged by the online delivery sites. The judge isn’t buying it.

Idea #5: Table service at a McDonald’s? That’s right. They’re testing it in Australia.

Today's top stories

1
One person has died in connection to the Salmonella outbreak at Tarheel Q, the North Carolina Department of Health and Human Services said Wednesday. Jen Hames, with the Davidson County Health...
2
Nashville-based J. Alexander's is preparing to ramp up a new restaurant brand as the company plans a return to the New York Stock Exchange. Citing SEC documents, Nashville Post reports that the chain...
3
Southern Hospitality, the Justin Timberlake-founded restaurant whose first franchisers have grown it to three locations in Colorado, is about to rock into a new market and try to become one of the...
4
Providing exclusive consumer trends and insights to enhance your marketing strategy. Powered by Technomic . “Technomic is a Chicago-based consulting and research firm providing a 360° view of the...
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As I sampled the wares of 2,500 exhibitors during the 61st annual Summer Fancy Food Show, which concluded Tuesday in New York City, I was on a mission to pinpoint the culinary trends that were...
6
You are in one of the few environments where being open for one meal service is potentially feasible. In general, since restaurants pay rent for 24-hours a day, it is best to maximize your operating...
7
TGI Fridays hopes to stoke some friendly customer competition with its new “buy a burger, give a burger” promotion, the chain says. Starting Wednesday, Fridays customers who buy a burger and enter...
8
Restaurants that have not yet abided by New York City’s new ban on polystyrene takeout containers are likely to discover what early adjusters learned weeks or months ago: Compliance comes easy, but...
9
Minimum wage earners in Chicago will see a $1.75 hourly bump. A city law raising the minimum wage to $13 by 2019 in increments will take effect Wednesday. The first increase will be from $8.25 to $10...
10
Destination salad chain Sweetgreen has closed a $35 million Series F round of funding, led by funds and accounts managed by T. Rowe Price. Existing investor Steve Case’s venture capital firm,...