The week in ideas, February 8, 2013

Quizno's uses behavior and location to run a successful mobile campaign, the USDA is following their own advice, a restaurant rewards well-behaved kiddos and gets a spot on the Today show, snatching delivery guys' tips to cover fees is a no-no, and McD's is upping the service level down under.

Idea #1: Your ad in their hands. Quizno’s recently ran a mobile campaign in Portland, Ore. generated a significant 20 percent increase in coupon redemption in that market. The secret to their success wasn’t just geographic targeting, but boosting it with behavioral targeting as well.

Idea #2: USDA putting their money where their mouth is. Not a restaurant idea, but you should be aware the USDA is getting a taste of their own medicine. They are going fryer-less… As in not a single deep-fat fryer in their cafeterias, which serve more than 40K people, including members of the public, each month. They will automatically serve 100% whole wheat breads and pastas, there’s a station in the main cafeteria that conforms to the low-sodium, low-fat, low-cholesterol and low-calorie requirements, and there will be a daily MyPlate example on display.

Idea #3: Rewards for good behavior. A restaurant in Kingston, Washington, rewarded a family of well-behaved children with a meal discount – and the results went viral.

Idea #4: Tips are not intended to cover fees. A lawsuit against a restaurant on the Upper West Side of New York City claims the restaurant was swiping tips from delivery workers for orders placed online. Their defense? They’re using them to recoup fees charged by the online delivery sites. The judge isn’t buying it.

Idea #5: Table service at a McDonald’s? That’s right. They’re testing it in Australia.

Today's top stories

1
Starbucks has named former Under Armour SVP Leanne Fremar as executive creative director of the coffee chain. In her new role, effective in October, Fremar will oversee the development of creative...
2
A 5.9% domestic traffic decline at Outback Steakhouse and a 4.8% drop at Carrabba’s stung parent-company Bloomin’ Brands during the second quarter, leaving the casual-dining giant with a loss of $8.1...
3
Confirming reports that the burrito giant would next take on burgers , Chipotle said it will open its first Tasty Made burger restaurant in Ohio this fall. The Tasty Made spinoff will have a limited...
4
The Ruby Tuesday casual chain was shortened by 10 restaurants yesterday when its Illinois franchisee abruptly closed all remaining branches in the state. The stores were operated by RT Midwest...
5
Johnny Rockets has named John Maguire president and CEO of the casual-dining chain, adding to Maguire’s duties as president and CEO of Friendly’s , a post he will retain. The two restaurant brands,...
6
The number one takeout driver for millennials: speed of service. Sixty-seven percent of millennials name speed as the top reason they choose a restaurant for takeout and delivery, according to...
7
Following two quarters of notable same-store sales growth , McDonald’s comps missed financial predictions during its most recent quarter, leading some analysts to question the long-term efficacy of...
8
When I work with operators, I often feel like a therapist who is challenged to get to the root of the problem. To be sure, having the right equipment for your menu can make your operation more...
9
Ruth’s Hospitality Group has promoted Chief Branding Officer Cheryl Henry to president and COO of the fine-dining company, which is parent to the Ruth’s Chris steakhouse brand . Henry has held a...
10
Kevin Reddy has stepped down as CEO of the Noodles & Company fast-casual chain, surrendering day-to-day operations to CFO Dave Boennighausen until a permanent replacement is found. Reddy’s duties...