The week in ideas, February 8, 2013

Quizno's uses behavior and location to run a successful mobile campaign, the USDA is following their own advice, a restaurant rewards well-behaved kiddos and gets a spot on the Today show, snatching delivery guys' tips to cover fees is a no-no, and McD's is upping the service level down under.

Idea #1: Your ad in their hands. Quizno’s recently ran a mobile campaign in Portland, Ore. generated a significant 20 percent increase in coupon redemption in that market. The secret to their success wasn’t just geographic targeting, but boosting it with behavioral targeting as well.

Idea #2: USDA putting their money where their mouth is. Not a restaurant idea, but you should be aware the USDA is getting a taste of their own medicine. They are going fryer-less… As in not a single deep-fat fryer in their cafeterias, which serve more than 40K people, including members of the public, each month. They will automatically serve 100% whole wheat breads and pastas, there’s a station in the main cafeteria that conforms to the low-sodium, low-fat, low-cholesterol and low-calorie requirements, and there will be a daily MyPlate example on display.

Idea #3: Rewards for good behavior. A restaurant in Kingston, Washington, rewarded a family of well-behaved children with a meal discount – and the results went viral.

Idea #4: Tips are not intended to cover fees. A lawsuit against a restaurant on the Upper West Side of New York City claims the restaurant was swiping tips from delivery workers for orders placed online. Their defense? They’re using them to recoup fees charged by the online delivery sites. The judge isn’t buying it.

Idea #5: Table service at a McDonald’s? That’s right. They’re testing it in Australia.

Today's top stories

1
The price wars being waged by several major quick-service chains have increased the number of combo meals being sold at such outlets, or so says a recent report from The NPD Group. Combo meal visits...
2
Quick-service restaurant workers in Alabama have added their names to a lawsuit that accuses Governor Robert Bentley and Attorney General Luther Strange of blocking a minimum-wage hike in the city of...
3
Four legends of New York City’s restaurant scene were honored Thursday night for their roles in elevating American fine dining to a level even the snootiest European could no longer dismiss. Andre...
4
Starbucks has opened the first of what it says will be a group of stores purposely located in underprivileged areas to provide jobs as well as a dining option. The prototype, in Ferguson, Mo.,...
5
The launch of Grilled Dogs and other new products have been a boon to Burger King ’s comp sales, which grew 4.6 percent during the first quarter, according to the chain's parent. The flame-grilled...
6
Dunkin’ Brands is searching for a successor to Dunkin’ Donuts U.S. President Paul Twohig, who plans to relinquish his day-to-day duties by year’s end and retire by April 1. Twohig, 62, has been...
7
McDonald’s plans to offer a “cleaner,” less-processed version of its Chicken McNuggets nationwide by the time the Olympics start this summer, Crain’s Chicago Business reported. The new nuggets are...
8
A new snapshot of dining habits shows Americans increasingly relying on someone else to handle the kitchen work, even if the meal is enjoyed at home. The high-level look at today’s consumption...
9
As meal subscription services such as Blue Apron, Hello Fresh and Plated proliferate at lightning speeds, it begs the question whether the home chefs they’re cultivating will be dining out less and...
10
Smashburger said it has promoted Chief Development Officer Michael Nolan to CEO of the fast-casual burger chain. Nolan replaces Scott Crane, who had served as CEO since 2013. Crane recently left the...