The week in ideas, January 20, 2012

Wow, a week of bad ideas, people. Leading with a perv in Virginia. Leading to a numb-skull brunch promotion. And finishing with some unsanitary conditions at McDonald’s. A nation turns its lonely eyes to next week.

Idea #1: Fake Twin Peaks. When a Craigslist help wanted ad announced that a new Twin Peaks was opening in Richmond, Virginia, and needed waitresses, it didn’t seem odd that a photo was required with application. The restaurant is, after all, known for its Hooters-esque skimpy waitress uniforms. Only problem was, Twin Peaks wasn’t opening a restaurant in Richmond. It was a fake ad trying to collect pictures of scantily clad women. Only slightly more exploitative than the restaurant itself.

Idea #2: MLK Day Brunch. There’s just no way to make this idea work: leverage the birthday of an assassinated civil rights hero to sell brunch. But hey, it’s an idea.

Idea #3: Don’t let mice in your pantry (or at least keep employees from filming them). A Phillidelphia-area McDonald’s got a mouse in a bag of Big Mac buns. And an employee filmed it. And put it online.

 

 

 

Today's top stories

1
Former Johnny Rockets CEO John Fuller will take the helm as president and CEO of The Coffee Bean & Tea Leaf , the cafe chain announced Thursday. Prior to joining The Coffee Bean & Tea Leaf,...
2
McDonald’s is hailing the local-marketing and customer-insight benefits of its new app as it expands the rollout to the key market of southern California. The deal-making possibilities of the new...
3
California Assemblywoman Susan Bonilla (D-Concord) this week introduced a bill aiming to add a 5-cent tax to every cocktail sold in the state’s restaurants and bars. Funds collected from the tax,...
4
Spurned by McDonald’s, Burger King turned this week to the four publicity-minded smaller chains that volunteered to join it in a celebration of ground beef as a foundation for world peace. The Home...
5
As a promotional stunt for their latest issue — the "Fantasy" issue — the team behind Lucky Peach magazine is bringing one of the fake restaurants profiled in the issue to life for a one night only...
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Providing exclusive consumer trends and insights to enhance your marketing strategy. Powered by Technomic . “Technomic is a Chicago-based consulting and research firm providing a 360° view of the...
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Proceed with caution. Photos can be great menu merchandising tools, especially for casual concepts. If the big groups are doing it, it may seem logical for an independent operator to follow. However...
8
Arby’s said it has apologized to Florida's Pembroke Pines Police Department after an employee at one on the fast food chain's locations allegedly refused to serve one of the department's police...
9
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10
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