The week in ideas, January 20, 2012

Wow, a week of bad ideas, people. Leading with a perv in Virginia. Leading to a numb-skull brunch promotion. And finishing with some unsanitary conditions at McDonald’s. A nation turns its lonely eyes to next week.

Idea #1: Fake Twin Peaks. When a Craigslist help wanted ad announced that a new Twin Peaks was opening in Richmond, Virginia, and needed waitresses, it didn’t seem odd that a photo was required with application. The restaurant is, after all, known for its Hooters-esque skimpy waitress uniforms. Only problem was, Twin Peaks wasn’t opening a restaurant in Richmond. It was a fake ad trying to collect pictures of scantily clad women. Only slightly more exploitative than the restaurant itself.

Idea #2: MLK Day Brunch. There’s just no way to make this idea work: leverage the birthday of an assassinated civil rights hero to sell brunch. But hey, it’s an idea.

Idea #3: Don’t let mice in your pantry (or at least keep employees from filming them). A Phillidelphia-area McDonald’s got a mouse in a bag of Big Mac buns. And an employee filmed it. And put it online.

 

 

 

Today's top stories

1
The launch of Grilled Dogs and other new products have been a boon to Burger King ’s comp sales, which grew 4.6 percent during the first quarter, according to the chain's parent. The flame-grilled...
2
Dunkin’ Brands is searching for a successor to Dunkin’ Donuts U.S. President Paul Twohig, who plans to relinquish his day-to-day duties by year’s end and retire by April 1. Twohig, 62, has been...
3
McDonald’s plans to offer a “cleaner,” less-processed version of its Chicken McNuggets nationwide by the time the Olympics start this summer, Crain’s Chicago Business reported. The new nuggets are...
4
A new snapshot of dining habits shows Americans increasingly relying on someone else to handle the kitchen work, even if the meal is enjoyed at home. The high-level look at today’s consumption...
5
As meal subscription services such as Blue Apron, Hello Fresh and Plated proliferate at lightning speeds, it begs the question whether the home chefs they’re cultivating will be dining out less and...
6
Smashburger said it has promoted Chief Development Officer Michael Nolan to CEO of the fast-casual burger chain. Nolan replaces Scott Crane, who had served as CEO since 2013. Crane recently left the...
7
Last week Sanjiv Razdan, COO of Applebee’s, and I spoke on a webinar about server training presented by Restaurant Business and McCain Foodservice . We spoke a lot about motivation, training...
8
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9
Yum Brands has shifted the CEO of its resurging Pizza Hut business to the corporate posts of president and CFO in anticipation of splitting into two companies later this year. In his new role, David...
10
After disclosing how far sales and profits had fallen during the first quarter, Chipotle yesterday revealed several new components to its turnaround plan . Menu additions for lapsed fans To bring...