The week in ideas, January 20, 2012

Wow, a week of bad ideas, people. Leading with a perv in Virginia. Leading to a numb-skull brunch promotion. And finishing with some unsanitary conditions at McDonald’s. A nation turns its lonely eyes to next week.

Idea #1: Fake Twin Peaks. When a Craigslist help wanted ad announced that a new Twin Peaks was opening in Richmond, Virginia, and needed waitresses, it didn’t seem odd that a photo was required with application. The restaurant is, after all, known for its Hooters-esque skimpy waitress uniforms. Only problem was, Twin Peaks wasn’t opening a restaurant in Richmond. It was a fake ad trying to collect pictures of scantily clad women. Only slightly more exploitative than the restaurant itself.

Idea #2: MLK Day Brunch. There’s just no way to make this idea work: leverage the birthday of an assassinated civil rights hero to sell brunch. But hey, it’s an idea.

Idea #3: Don’t let mice in your pantry (or at least keep employees from filming them). A Phillidelphia-area McDonald’s got a mouse in a bag of Big Mac buns. And an employee filmed it. And put it online.

 

 

 

Today's top stories

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The franchisor of the Cosi fast-casual chain filed for Chapter 11 bankruptcy protection today after closing 29 of the system’s 105 stores and agreeing to sell all remaining assets to its principal...
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Danny Meisenheimer has been appointed interim president and CEO of Fiesta Restaurant Group, parent of the Taco Cabana and Pollo Tropical fast-casual brands. Meisenheimer, who previously served as COO...
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The Black-eyed Pea casual-dining chain has been pared within its home state of Texas to a single store through the recent closings of 12 branches, according to local news reports . Nine units, owned...
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Eatsa—the tech-rich, automat-like concept expanding from the San Francisco Bay area—was named Restaurant Business’ 2016 Tech Accelerator of the Year, a recognition of the restaurant industry’s...
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Oregon lawmakers have set scheduling regulations as a legislative priority for 2017, putting the state on track to become the first to adopt shift-change restrictions like the ones recently enacted...
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In an effort to align with customer demand, McDonald’s next week will begin testing a breakfast version of its signature Happy Meal . The test—taking place at 73 locations in the Tulsa, Okla., market...
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