The week in ideas, January 20, 2012

Wow, a week of bad ideas, people. Leading with a perv in Virginia. Leading to a numb-skull brunch promotion. And finishing with some unsanitary conditions at McDonald’s. A nation turns its lonely eyes to next week.

Idea #1: Fake Twin Peaks. When a Craigslist help wanted ad announced that a new Twin Peaks was opening in Richmond, Virginia, and needed waitresses, it didn’t seem odd that a photo was required with application. The restaurant is, after all, known for its Hooters-esque skimpy waitress uniforms. Only problem was, Twin Peaks wasn’t opening a restaurant in Richmond. It was a fake ad trying to collect pictures of scantily clad women. Only slightly more exploitative than the restaurant itself.

Idea #2: MLK Day Brunch. There’s just no way to make this idea work: leverage the birthday of an assassinated civil rights hero to sell brunch. But hey, it’s an idea.

Idea #3: Don’t let mice in your pantry (or at least keep employees from filming them). A Phillidelphia-area McDonald’s got a mouse in a bag of Big Mac buns. And an employee filmed it. And put it online.

 

 

 

Today's top stories

1
On the Border Mexican Grill & Cantina Tuesday announced the appointment of Ashley Zickefoose as Chief Marketing Officer. Zickefoose, whose new position is effective Sept. 8, will report directly...
2
Brand revitalization efforts at Denny’s Corp. helped spur sales and customer traffic in the second quarter, the company said, leading to a 17.7 percent year over year increase in net income. Same-...
3
Increasing the wages of quick-service-restaurant employees to $15 an hour, the threshold sought by unions and some lawmakers, would force their employers to raise menu prices by 4.3 percent,...
4
Same-store sales for Bonefish Grill fell 4.6 percent year over year for the second quarter, while comps for sister-brand Outback Steakhouse rose 4 percent, leaving parent-company Bloomin’ Brands with...
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Though Texas Roadhouse Inc. reported increased comp sales in the second quarter, increased food costs cut into the company’s profit. Same-store sales at the steakhouse company rose 8.2 percent at...
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Pei Wei Asian Diner has expanded its payment options to include the Apple Pay mobile system, accessible at all 200 branches of the fast-casual chain as of Tuesday. The rollout follows a test last...
7
Chef Jose Andres has fired back at a $10 million breach-of-contract lawsuit filed against his ThinkFoodGroup by real-estate mogul Donald Trump, with his restaurant company calling the suit “...
8
The parent company of IHOP and Applebee’s is quietly adding two high-level executives to foster growth for the franchised brands. Adrian Butler is joining DineEquity as chief information officer,...
9
A union-backed proposal to raise California's minimum wage to $15 an hour was cleared Monday to begin collecting signatures for a ballot initiative next year as local efforts continue nationwide to...
10
Millennials aren’t the only consumers making ripples in the restaurant industry this month. To please parents as well as Gen Zers, operators are taking a look at what they offer various age groups...