The week in ideas, January 20, 2012

Wow, a week of bad ideas, people. Leading with a perv in Virginia. Leading to a numb-skull brunch promotion. And finishing with some unsanitary conditions at McDonald’s. A nation turns its lonely eyes to next week.

Idea #1: Fake Twin Peaks. When a Craigslist help wanted ad announced that a new Twin Peaks was opening in Richmond, Virginia, and needed waitresses, it didn’t seem odd that a photo was required with application. The restaurant is, after all, known for its Hooters-esque skimpy waitress uniforms. Only problem was, Twin Peaks wasn’t opening a restaurant in Richmond. It was a fake ad trying to collect pictures of scantily clad women. Only slightly more exploitative than the restaurant itself.

Idea #2: MLK Day Brunch. There’s just no way to make this idea work: leverage the birthday of an assassinated civil rights hero to sell brunch. But hey, it’s an idea.

Idea #3: Don’t let mice in your pantry (or at least keep employees from filming them). A Phillidelphia-area McDonald’s got a mouse in a bag of Big Mac buns. And an employee filmed it. And put it online.

 

 

 

Today's top stories

1
One person has died in connection to the Salmonella outbreak at Tarheel Q, the North Carolina Department of Health and Human Services said Wednesday. Jen Hames, with the Davidson County Health...
2
Nashville-based J. Alexander's is preparing to ramp up a new restaurant brand as the company plans a return to the New York Stock Exchange. Citing SEC documents, Nashville Post reports that the chain...
3
Southern Hospitality, the Justin Timberlake-founded restaurant whose first franchisers have grown it to three locations in Colorado, is about to rock into a new market and try to become one of the...
4
Providing exclusive consumer trends and insights to enhance your marketing strategy. Powered by Technomic . “Technomic is a Chicago-based consulting and research firm providing a 360° view of the...
5
As I sampled the wares of 2,500 exhibitors during the 61st annual Summer Fancy Food Show, which concluded Tuesday in New York City, I was on a mission to pinpoint the culinary trends that were...
6
You are in one of the few environments where being open for one meal service is potentially feasible. In general, since restaurants pay rent for 24-hours a day, it is best to maximize your operating...
7
TGI Fridays hopes to stoke some friendly customer competition with its new “buy a burger, give a burger” promotion, the chain says. Starting Wednesday, Fridays customers who buy a burger and enter...
8
Restaurants that have not yet abided by New York City’s new ban on polystyrene takeout containers are likely to discover what early adjusters learned weeks or months ago: Compliance comes easy, but...
9
Minimum wage earners in Chicago will see a $1.75 hourly bump. A city law raising the minimum wage to $13 by 2019 in increments will take effect Wednesday. The first increase will be from $8.25 to $10...
10
Destination salad chain Sweetgreen has closed a $35 million Series F round of funding, led by funds and accounts managed by T. Rowe Price. Existing investor Steve Case’s venture capital firm,...