The week in ideas, November 26, 2012

Gordan Ramsey has a dirty idea. A North Carolina chain has a name-change idea forced on them. A Staten Island restaurant gets a grand idea. Free flu shots and a WTF restaurant. Dig in!

Idea #1: Steal a brand. Celebrity chef/jerk Gordon Ramsey has filed for the U.K. trademark rights to the restaurant name Spotted Pig, which is the name of the longtime Manhattan hotspot owned by celebrity chef Mario Batali.

Idea #2: Change the name of your chain. In other trademark news, more than 100 Andy’s Burgers across North Carolina are changing their name to Hwy 55 cause Andy’s Frozen Custard already has the federal rights to the name. Andy’s began plans to expand outside North Carolina last year and applied for the trademark and got the bad news. Needless to say, the name change is causing some problems for franchisees and customers. “I’ve gotten kind of good at explaining it [to customers],” franchisee Jeremy Walski told the Sun Journal newspaper.

Idea #3: Hire grandmas. The kitchen of Staten Island restaurant Enoteca Maria is staffed by a rotating crew of Italian grandmas.

Idea #4: Free shots. Not those kinds of shots. A Memphis nonprofit made up of restaurant owners is footing the bill for a nurse to travel to the city’s restaurants giving free flu shots.

Idea #5: Talk to a teen before naming your place. Recently opened D.C. restaurant Woodward Table has a takeout area called Woodward Takeout Food, or WTF, as it says on a giant sign out front. The owner, Jeff Buben, wasn’t familiar with the acronyms other meaning.

 

 

Today's top stories

1
As if we needed more disinformation in the age of fake news, along comes CKE Restaurants’ controversial new advertising campaign for its dual fast-food brands, Carl’s Jr. and Hardee’s . The spots, in...
2
You don’t know me!” That was the cry of vegetarians and vegans a few short years ago. Today, about 4% of consumers say they are vegetarian or vegan, a figure that is down from 9% in 2014, according...
3
Scott Redler has no trouble counting the reasons that Freddy’s Frozen Custard & Steakburgers invested in digital menu boards. The chain’s chief operating officer says that in a growing company...
4
Two burger giants recently battled it out with an atypical weapon: cheesy sides. Technomic’s MenuSurf program found that a greater percentage of consumers say they’d visit Burger King for its Cheesy...
5
There are a few reasons that your pay rate may be lower than you think it should be: Your employer is taking the tip credit . The information on your stub is not presented clearly, or you are not...
6
In the face of high rent and a competitive real estate market, it’s a trend we’re likely to keep seeing from chains: shrinking footprints. But the idea of small stores isn’t new—beverage-focused...
7
Iced tea has become an American beverage staple, with 84% of restaurants offering it as a menu option. With this prevalence in the foodservice industry, are there still opportunities for growth and...
8
Fast-casual chain PizzaRev has been acquired by a venture capital firm helmed by a former McDonald’s CEO. Chicago-based Cleveland Avenue now owns a majority stake in the fast-casual brand, which has...
9
This year's NRA Show® was full of on-trend food, inspiring speakers and business-building education sessions—and it’s clear that operators couldn’t get enough. “We’re in our third year of record-...
10
Mike Greenberg, host of Mike and Mike on ESPN Radio and ESPN2, talked with Tom Ricketts, Chicago Cubs Executive Chairman, about leadership and how the Chicago Cubs overcame obstacles to win baseball’...