The week in ideas, November 26, 2012

Gordan Ramsey has a dirty idea. A North Carolina chain has a name-change idea forced on them. A Staten Island restaurant gets a grand idea. Free flu shots and a WTF restaurant. Dig in!

Idea #1: Steal a brand. Celebrity chef/jerk Gordon Ramsey has filed for the U.K. trademark rights to the restaurant name Spotted Pig, which is the name of the longtime Manhattan hotspot owned by celebrity chef Mario Batali.

Idea #2: Change the name of your chain. In other trademark news, more than 100 Andy’s Burgers across North Carolina are changing their name to Hwy 55 cause Andy’s Frozen Custard already has the federal rights to the name. Andy’s began plans to expand outside North Carolina last year and applied for the trademark and got the bad news. Needless to say, the name change is causing some problems for franchisees and customers. “I’ve gotten kind of good at explaining it [to customers],” franchisee Jeremy Walski told the Sun Journal newspaper.

Idea #3: Hire grandmas. The kitchen of Staten Island restaurant Enoteca Maria is staffed by a rotating crew of Italian grandmas.

Idea #4: Free shots. Not those kinds of shots. A Memphis nonprofit made up of restaurant owners is footing the bill for a nurse to travel to the city’s restaurants giving free flu shots.

Idea #5: Talk to a teen before naming your place. Recently opened D.C. restaurant Woodward Table has a takeout area called Woodward Takeout Food, or WTF, as it says on a giant sign out front. The owner, Jeff Buben, wasn’t familiar with the acronyms other meaning.

 

 

Today's top stories

1
Subway ’s sales and marketing difficulties haven’t turned off customers, with the chain bested only by Chick-fil-A in a new consumer rating of 19 restaurant chains by the overall experience they...
2
The attorney general of New York filed a lawsuit today against Domino’s and three of its franchisees for allegedly using the chain’s POS system to undercalculate employees’ wages. The alleged...
3
As no-tipping models gain traction in restaurants across the country, it’s a movement that’s borne out to be part trial and error and part trial by fire, as evidenced by some pioneers dropping their...
4
Attendance at this year’s NRA Show in Chicago substantially surpassed 2015 numbers, with a 7 percent increase in the number of exhibitors as well (2,200). “This year’s Show was high energy and...
5
After a session-filled morning and armed with a license to lunch, I had one mission: to make a meal out of the many samples on the NRA Show floor. With the show's abundance of riches, it was a fairly...
6
Technology should help operators work smarter, not harder—but are you using all of the apps, tools and gadgets at your fingertips to their full potential? According to The Restaurant Technology...
7
Five Bar Rescue chefs spilled the beans on their experiences with helping operators escape failure and find success during Monday’s Bar Rescue Chef Panel. Here’s a look at some of their secrets to...
8
History was made on Monday, May 23, at the NRA Show 2016 when the show’s first-ever crowdsourced session was held. The event, “Reality Gets Real,” which was presented by Sysco, featured trailblazers...
9
Before the kick-off to this year's NRA Show, we caught up with Joe Kadow, 2016 chairman of board of directors of the National Restaurant Association, for his take on how the current election cycle...
10
Dawn Sweeney, NRA president and CEO, led a pointed discussion with three change agents who are upending industry conventions today, pulling out key insights that were thought-provoking, inspiring and...