The RB/FSTEC awards: digital all-stars

RB names industry’s best social media and tech innovators

Whether it’s 140 emojis or a single word, a well-done app or a top-to-bottom initiative, these chains represent the best in social media and technology as winners of our first-ever Restaurant Business/FSTEC Awards. Here, lessons from the winners and memorable contenders.

Social media marketer of the year (large and small chains)

Best single social media post

Most surprising use of social media

Social media: most tantalizing food porn

Best social media event

Best app

Best project/team

Tech accelerator, full service

Tech accelerator, limited service

Tech accelerator, nontraditional


About the awards

“The awards are really about celebrating thinking—the thinking behind putting out a thought-provoking tweet or post,” says Chris Tomasso, CMO of First Watch Restaurants and board member of the National Restaurant Association’s Marketing Executives Group, our partner in naming the five social-media award winners. For all the awards, our team reviewed digital posts and programs of the past year from nearly 200 of the top national, regional and emerging chains. The Restaurant Business/FSTEC Awards are a collaboration between the magazine and the technology conference by RB’s parent company, Winsight, being held Sept. 27–29 in Washington, D.C. 

Pages

Today's top stories

1
While Asian fare, from Japanese noodle bowls to Korean fried chicken, is a huge hit with today’s consumers, its popularity is only going to continue to boom. Technomic’s 2017 Top 500 Chains...
2
Domino’s proved once again it’s dodging the sales slowdown hamstringing other restaurant operations, posting a 10.2% domestic same-store sales gain for the first quarter. The leap in sales follows a...
3
The Food and Drug Administration is pushing back enforcement of menu labeling requirements for chain restaurants and retailers from the scheduled start day of May 5, according to a group lobbying for...
4
Cash may still be king, but a huge asterisk is being slapped atop that truism as it applies to restaurants. The number of places looking to forgo currency and accept only cashless payments, and app-...
5
It is a commendable goal to look at performance metrics to make sure your employees are performing to their potential and have incentive to excel. On the surface, there is nothing preventing an...
6
Much like food trucks before them, food halls are the new go-to format for incubating a restaurant concept. Chef Andrew Gruel knows this well. Gruel’s California-based fast-casual sustainable fish...
7
After revealing dramatic indications that a sales rebound is underway , Chipotle acknowledged more misfortune yesterday, warning customers that some personal information may have been swiped by...
8
Chipotle proved today its recovery drive is finding traction , posting a same-store sales gain of 17.8% for the first quarter of 2017 and an expansion of store-level operating margins to 17.7%,...
9
With more consumers expressing an interest in “free-from” foods and wanting to know the origin of their next meal, operators across segments are taking a more transparent approach to menu creation...
10
Consumers continue to show interest in clean, natural ingredients on restaurant menus. It’s easy to see why: Mandatory nutrition labeling for chain restaurant menus has pushed the idea of...