The RB/FSTEC awards: digital all-stars
Whether it’s 140 emojis or a single word, a well-done app or a top-to-bottom initiative, these chains represent the best in social media and technology as winners of our first-ever Restaurant Business/FSTEC Awards. Here, lessons from the winners and memorable contenders.
About the awards
“The awards are really about celebrating thinking—the thinking behind putting out a thought-provoking tweet or post,” says Chris Tomasso, CMO of First Watch Restaurants and board member of the National Restaurant Association’s Marketing Executives Group, our partner in naming the five social-media award winners. For all the awards, our team reviewed digital posts and programs of the past year from nearly 200 of the top national, regional and emerging chains. The Restaurant Business/FSTEC Awards are a collaboration between the magazine and the technology conference by RB’s parent company, Winsight, being held Sept. 27–29 in Washington, D.C.