The RB/FSTEC awards: digital all-stars

RB names industry’s best social media and tech innovators

Whether it’s 140 emojis or a single word, a well-done app or a top-to-bottom initiative, these chains represent the best in social media and technology as winners of our first-ever Restaurant Business/FSTEC Awards. Here, lessons from the winners and memorable contenders.

Social media marketer of the year (large and small chains)

Best single social media post

Most surprising use of social media

Social media: most tantalizing food porn

Best social media event

Best app

Best project/team

Tech accelerator, full service

Tech accelerator, limited service

Tech accelerator, nontraditional


About the awards

“The awards are really about celebrating thinking—the thinking behind putting out a thought-provoking tweet or post,” says Chris Tomasso, CMO of First Watch Restaurants and board member of the National Restaurant Association’s Marketing Executives Group, our partner in naming the five social-media award winners. For all the awards, our team reviewed digital posts and programs of the past year from nearly 200 of the top national, regional and emerging chains. The Restaurant Business/FSTEC Awards are a collaboration between the magazine and the technology conference by RB’s parent company, Winsight, being held Sept. 27–29 in Washington, D.C. 

Pages

Today's top stories

1
Fast-casual Mexican chain Salsarita’s has named Ken Green its president and chief operating officer. In his new role, Green will focus on boosting profitability at Salsarita’s 80-plus units, he said...
2
Operators have much to learn from the innovative concepts coming to market. These new restaurants may be young, but they’re staying on top of today’s trends that are driving growth. These concepts...
3
The U.S. Department of Labor does specify how an unpaid internship can be legal , but most restaurant operations would either fail this test or have to significantly alter how they handle internships...
4
Dave Theno, one of the restaurant industry’s most prominent authorities on food safety, drowned Monday off the coast of Hawaii while swimming with his grandson, according to media reports . He was 66...
5
Sonic Drive-In plans to test a burger patty made with a blend of ground beef and mushrooms to reduce the meat content, a health initiative believed to be a first for a national quick-service chain...
6
In a move likely to intensify competition in the growing fun-and-food category, the private-equity firm L Catterton has invested in Punch Bowl Social, a six-unit contender. Terms were not disclosed,...
7
Paul Damico and Kat Cole have been shifted into new positions by Roark Capital and its Focus Brands holding for the rollout of Roark’s Naf Naf Grill fast-casual Middle Eastern concept. Damico has...
8
Sustainability has long been a trend influencing the industry, but it’s one that operators still need to consider today. Consumers are aware of what it means to eat sustainably—including using local...
9
Expect the unexpected—that’s the theme of the menu trends presentation during next month’s Restaurant Trends & Directions conference in Chicago. “The accelerated pace of demographic, cultural,...
10
In the struggle to pinpoint why restaurant traffic is falling, some Yoda types have cited increased competition from a gray area between restaurants and supermarkets—the place where alternatives like...