The RB/FSTEC awards: digital all-stars
Tech accelerator, nontraditional
The most challenging feat that HMSHost faces is its need to tie multiple brands together through its POS system. But it’s managed to integrate many different concepts through tablets in airports and link that all through mobile as well.
Honorable mention: Compass
With the large quantity of foodservice dollars spent in the business and industry and the college markets, Compass invested in automating its systems, allowing for intuitive-ordering platforms, data-based reporting and an expanded reach for delivery.
Honorable mention: Marriott
The hotel chain has added much technology into its operation, down to automating the limited-service side of food. In-room ordering is dialed into the POS system for seamless integration, and the addition of a mobile app is paying off in engagement.
Who will win?
The Tech Accelerator of the Year will be named at the FSTEC event, Sept. 27–29. For more information and to see these finalists’ videos, go to fstec.com.
Social media marketer of the year (large and small chains)
Best single social media post
Most surprising use of social media
Social media: most tantalizing food porn
Best social media event
Tech accelerator, full service
Tech accelerator, limited service