The RB/FSTEC awards: digital all-stars

RB names industry’s best social media and tech innovators

Most surprising use of social media

Winner: Domino’s confuses and captivates with emojis

To announce its tweet-to-order feature, for one day Domino’s flooded its Twitter feed with posts and responses consisting solely of pizza emojis. The move garnered some questions as well as thousands of retweets and favorites, starting a buzz and capitalizing on the language of today’s youth.

Honorable mention: Little Caesars’ hack attack

To celebrate its new bacon-wrapped pizza, Little Caesars invited fans to “Tap the Bacon” and hack their feeds. Facebook users were congratulated with a video of applause while the Twitter hack flooded users’ timelines with 3½ inches of bacon photos, flanked by a branded message.

Honorable mention: Taco Bell shows love on Snapchat

Taco Bell was one of the first to pursue Gen Z via disappearing messages. Its Valentine’s Day effort showed its grasp of the platform with a Snap story, allowing users to screen shot, personalize and share branded virtual valentines.


More awards
Social media marketer of the year (large and small chains)
Best single social media post
Social media: most tantalizing food porn
Best social media event
Best app
Best project/team
Tech accelerator, full service
Tech accelerator, limited service
Tech accelerator, nontraditional

Today's top stories

1
Brinker International has shifted the president of its Maggiano’s chain to a marketing and menu-development post at the company's core brand, Chili’s . As Chili’s EVP and chief marketing and...
2
Breakfast continues to be an area of growth and point of focus for operators across segments. But it’s no longer just reserved for the morning hours. Millennials are more interested in breakfast for...
3
Pie Five Pizza has pulled the plug on all eight of its Chicago locations this week as well as its locations in Minneapolis and Denver. The closures came with little notice. According to a statement...
4
Restaurants in Utah are mounting a last-ditch effort to prevent their state from becoming the first in the nation to limit how much alcohol people can drink and still legally drive to roughly one...
5
The parent of the Carl’s Jr. and Hardee’s burger chains has named Jason Marker, the former president of KFC’s domestic operations, to succeed Andy Puzder as CEO. Puzder, who has been CEO of CKE...
6
KFC has promoted Kevin Hochman, the creative force behind its offbeat multi-Colonel marketing strategy, to president and chief concept officer of the chain’s rebounding U.S. operations. He succeeds...
7
When Asian chain Wagamama opened its first New York City restaurant in November, it also launched its first brunch menu, starring a breakfast-inspired version of ramen. In scouting locations, Adam...
8
With the growing popularity of brunch, operators are turning to the bar—not just for dining room overflow or selling bloody marys, but as a focal point. Because whether diners are feeling social or...
9
Scratch-made biscuits are not new for Bojangles’. But as more restaurants tout housemade fare, the chicken concept realized it needed to communicate those claims more overtly. “As we go into new...
10
One of the industry’s boogeymen is a tightening labor market that seems to be snatching talented candidates from under hiring managers. “With historically low unemployment rates, you’ve got to move...