The RB/FSTEC awards: digital all-stars

RB names industry’s best social media and tech innovators

Most surprising use of social media

Winner: Domino’s confuses and captivates with emojis

To announce its tweet-to-order feature, for one day Domino’s flooded its Twitter feed with posts and responses consisting solely of pizza emojis. The move garnered some questions as well as thousands of retweets and favorites, starting a buzz and capitalizing on the language of today’s youth.

Honorable mention: Little Caesars’ hack attack

To celebrate its new bacon-wrapped pizza, Little Caesars invited fans to “Tap the Bacon” and hack their feeds. Facebook users were congratulated with a video of applause while the Twitter hack flooded users’ timelines with 3½ inches of bacon photos, flanked by a branded message.

Honorable mention: Taco Bell shows love on Snapchat

Taco Bell was one of the first to pursue Gen Z via disappearing messages. Its Valentine’s Day effort showed its grasp of the platform with a Snap story, allowing users to screen shot, personalize and share branded virtual valentines.


More awards
Social media marketer of the year (large and small chains)
Best single social media post
Social media: most tantalizing food porn
Best social media event
Best app
Best project/team
Tech accelerator, full service
Tech accelerator, limited service
Tech accelerator, nontraditional

Today's top stories

1
Fast-casual Mexican chain Salsarita’s has named Ken Green its president and chief operating officer. In his new role, Green will focus on boosting profitability at Salsarita’s 80-plus units, he said...
2
Operators have much to learn from the innovative concepts coming to market. These new restaurants may be young, but they’re staying on top of today’s trends that are driving growth. These concepts...
3
The U.S. Department of Labor does specify how an unpaid internship can be legal , but most restaurant operations would either fail this test or have to significantly alter how they handle internships...
4
Dave Theno, one of the restaurant industry’s most prominent authorities on food safety, drowned Monday off the coast of Hawaii while swimming with his grandson, according to media reports . He was 66...
5
Sonic Drive-In plans to test a burger patty made with a blend of ground beef and mushrooms to reduce the meat content, a health initiative believed to be a first for a national quick-service chain...
6
In a move likely to intensify competition in the growing fun-and-food category, the private-equity firm L Catterton has invested in Punch Bowl Social, a six-unit contender. Terms were not disclosed,...
7
Paul Damico and Kat Cole have been shifted into new positions by Roark Capital and its Focus Brands holding for the rollout of Roark’s Naf Naf Grill fast-casual Middle Eastern concept. Damico has...
8
Sustainability has long been a trend influencing the industry, but it’s one that operators still need to consider today. Consumers are aware of what it means to eat sustainably—including using local...
9
Expect the unexpected—that’s the theme of the menu trends presentation during next month’s Restaurant Trends & Directions conference in Chicago. “The accelerated pace of demographic, cultural,...
10
In the struggle to pinpoint why restaurant traffic is falling, some Yoda types have cited increased competition from a gray area between restaurants and supermarkets—the place where alternatives like...