The RB/FSTEC awards: digital all-stars

RB names industry’s best social media and tech innovators

Most surprising use of social media

Winner: Domino’s confuses and captivates with emojis

To announce its tweet-to-order feature, for one day Domino’s flooded its Twitter feed with posts and responses consisting solely of pizza emojis. The move garnered some questions as well as thousands of retweets and favorites, starting a buzz and capitalizing on the language of today’s youth.

Honorable mention: Little Caesars’ hack attack

To celebrate its new bacon-wrapped pizza, Little Caesars invited fans to “Tap the Bacon” and hack their feeds. Facebook users were congratulated with a video of applause while the Twitter hack flooded users’ timelines with 3½ inches of bacon photos, flanked by a branded message.

Honorable mention: Taco Bell shows love on Snapchat

Taco Bell was one of the first to pursue Gen Z via disappearing messages. Its Valentine’s Day effort showed its grasp of the platform with a Snap story, allowing users to screen shot, personalize and share branded virtual valentines.

More awards
Social media marketer of the year (large and small chains)
Best single social media post
Social media: most tantalizing food porn
Best social media event
Best app
Best project/team
Tech accelerator, full service
Tech accelerator, limited service
Tech accelerator, nontraditional

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