The RB/FSTEC awards: digital all-stars

RB names industry’s best social media and tech innovators

Social media: most tantalizing food porn

Winner: Shake Shack

The chain is captivating not only investors but Instagram with authentic, simple, well-shot photos that look like they were taken by a regular (burger-loving) guest.

Honorable mention: Applebee’s

It takes a neighborhood to run an Instagram account. At least that’s Applebee’s philosophy. The casual chain’s #Fantographer campaign kept it real, populating its Instagram with strictly user-generated photos—some better than others—for a whole year.

Honorable mention: Chili’s

Chili’s reportedly spent $750,000 to make its photos (#NoFilter) more appetizing on social media. It paid off in shares and likes, with margarita pics regularly topping 20,000 likes on Facebook, where the chain’s also earning engagement with its video content.


More awards
Social media marketer of the year (large and small chains)
Best single social media post
Most surprising use of social media
Best social media event
Best app
Best project/team
Tech accelerator, full service
Tech accelerator, limited service
Tech accelerator, nontraditional

Today's top stories

1
Fast-casual Mexican chain Salsarita’s has named Ken Green its president and chief operating officer. In his new role, Green will focus on boosting profitability at Salsarita’s 80-plus units, he said...
2
Operators have much to learn from the innovative concepts coming to market. These new restaurants may be young, but they’re staying on top of today’s trends that are driving growth. These concepts...
3
The U.S. Department of Labor does specify how an unpaid internship can be legal , but most restaurant operations would either fail this test or have to significantly alter how they handle internships...
4
Dave Theno, one of the restaurant industry’s most prominent authorities on food safety, drowned Monday off the coast of Hawaii while swimming with his grandson, according to media reports . He was 66...
5
Sonic Drive-In plans to test a burger patty made with a blend of ground beef and mushrooms to reduce the meat content, a health initiative believed to be a first for a national quick-service chain...
6
In a move likely to intensify competition in the growing fun-and-food category, the private-equity firm L Catterton has invested in Punch Bowl Social, a six-unit contender. Terms were not disclosed,...
7
Paul Damico and Kat Cole have been shifted into new positions by Roark Capital and its Focus Brands holding for the rollout of Roark’s Naf Naf Grill fast-casual Middle Eastern concept. Damico has...
8
Sustainability has long been a trend influencing the industry, but it’s one that operators still need to consider today. Consumers are aware of what it means to eat sustainably—including using local...
9
Expect the unexpected—that’s the theme of the menu trends presentation during next month’s Restaurant Trends & Directions conference in Chicago. “The accelerated pace of demographic, cultural,...
10
In the struggle to pinpoint why restaurant traffic is falling, some Yoda types have cited increased competition from a gray area between restaurants and supermarkets—the place where alternatives like...