Social Media

Successful social media marketing strategies and tricks

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In the age of the all-important customer review, so much attention has been paid to how to (and how not to) handle a negative comment. But what about the positive ones? Some operators have found that...

The gift card industry is a $127 billion market, and 2016 has seen a 22% year-over-year increase in the number of people who bought gift cards on a digital platform, according to gift card exchange...

Managing social media can be overwhelming for some restaurant operators, but at Arby’s headquarters in Atlanta, the three-person social media team handles the task in-house—literally. Arby’s head of...

tao downtown nightclub girls

Diners just can’t resist snapping photos at these easy-on-the-eye establishments.

Every marketing team strives for success on social media, but the definition of social success is a moving target. So sometimes that means rethinking the team, in kind. “A couple of years ago, it was...

iphone food photo social media

Good lighting and delicious-looking food are givens for attracting foodie eyeballs. But here are a few lesser-known best practices.

If you’re not already doing so, the time to pay attention to Snapchat is now. The social channel reaches 41% of 18- to 34-year-olds in the U.S. on a given day, according to a Nielsen study. And it’s...

3 cheese garlic stix

Toppers Pizza mined its social feedback to come up with a riff on its signature breadsticks. The result is 3-Cheese Garlicstix—initially offered only with online orders.

social media network tree

For restaurants seeking to squeeze more sales out of their social media efforts, this year’s National Restaurant Association Show provided some ideas.